The growing online basket: the rise of E commerce in the Netherlands

The explosion of E-commerce in the Netherlands over the past 15 months has been hard to ignore. Born out of necessity, consumers have moved online to order their groceries, essentials and meals to their doors in record numbers. Since the start of the pandemic, almost half of global consumers said they purchased a product online that they had previously only ever purchased in store. Since the onset of coronavirus, global E-commerce sales now account for almost one fifth of all retail sales. In the Netherlands the online share for groceries alone is expected to be 7.8% at the end of 2021 according to IRI’s latest forecast.

How can manufacturers and retailers retain those new shoppers who have turned to their online delivery services since the start of pandemic? This IRI report looks at five of the key trends we have observed in the E-commerce sector since the start of the pandemic that manufacturers and retailers are embracing to achieve growth and keep on top of a rapidly changing market, in 2021 and beyond.