The best bencHmark in Petrol

The Petrol sector is in the middle of the transition towards to the business model of tomorrow. This leads to an increasing demand for an integrated vision on how shopping behavior is translated into actual turnover. IRI, Orange Peak and GfK endorse this challenge with an integration of transactional data and shopper insights: a new smart and integrated solutions that will provide you, as decision maker in Petrol, the necessary competitive advantage.