Press Releases

IRI Reveal European Food Manufacturers at Risk of Losing Control on Nutritional Labelling
19-9-2018

Food manufacturers need to get serious on nutritional labelling or risk losing control of the issue entirely according to analysis by IRI, the big data and technology expert for consumer industries.


European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis
18-7-2018

Google Selects IRI to Join New Measurement Partners Program
18-7-2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent


Private label outperforms FMCG brands in Europe, as retailers up product quality in a bid to drive differentiation and loyalty – new IRI report reveals
5-7-2018

Regional value share for private label grows to highest levels at 39.4%


1 op 7 foodeuro’s besteed aan producten met duurzaam keurmerk
13-6-2018

Keurmerken voor voeding, die voldoen aan strenge eisen voor duurzaamheid, transparantie en controle in de hele keten laten ook in 2017 weer een flinke groei zien. Inmiddels gaat van elke zeven euro’s, die in de supermarkt aan voeding wordt besteed, er één euro naar producten met zo’n keurmerk.


Sligro en IRI introduceren Sligro Insights
23-5-2018

Sligro en IRI ontwikkelen nieuwe manier van samenwerken met leveranciers binnen foodservice


IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions
23-5-2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise


‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories
4-4-2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.


Hoogste groei A-merken top 100 sinds 9 jaar
30-3-2018

1 in 5 meals eaten out of home as European consumers favour service over home cooking
7-3-2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017


Heineken 0,0% grootste innovatie van afgelopen jaar
23-2-2018

Groei voeding met duurzamer keurmerk zet onverminderd door
27-11-2017

Al enkele jaren op rij groeit de omzet van producten met onafhankelijk geborgde keurmerken met dubbele cijfers. Ook in 2017 zet deze groei weer verder door met een stijging van 29%. Met name door de zeer forse groei van ASC en het Beter Leven keurmerk.


Zakelijke klant drijft online groei van supermarkten op
24-11-2017

IRI publiceert de Top 50 snelst groeiende FMCG-merken online in FoodPersonality


IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment
13-11-2017

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market leading LIQUID MODELING™* platform, the new IRI Assortment Optimization Superior and IRI Price & Promotion Superior solutions use store-level data to provide brands with critical business insights to keep up to speed with customers and competitors.


IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores
8-11-2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.


Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report
23-10-2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping


Healthy eating trend boost for vegetarian, free-from and organic food producers
2-10-2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food
German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options
‘Free-from’ food on the shopping menu of one third of shoppers


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
21-9-2017

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
21-9-2017

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


Globus selects IRI as its preferred partner for data sharing and technology in Germany
11-9-2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers