Press Releases

Vestar Capital Partners to Lead New Investment in IRI

Transaction Supports Next Phase of IRI’s Growth, Fueling Further Innovation and Capabilities Expansion

Rise of Plasticphobia in Europe highlighted by three-quarters of grocery shoppers wanting to buy products with environmentally friendly packaging

IRI’s European Shopper Survey reveals Italian shoppers care most about this issue while German shoppers are less likely to worry about packaging on the groceries they buy

Millennials maintain their ‘amore’ for big brands

IRI’s European Shopper Survey reveals younger generations of consumers prefer global brands to local when shopping for groceries
Two-thirds of younger millennials use the internet for new grocery product research

IRI Reveal European Food Manufacturers at Risk of Losing Control on Nutritional Labelling

Food manufacturers need to get serious on nutritional labelling or risk losing control of the issue entirely according to analysis by IRI, the big data and technology expert for consumer industries.

European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis

Google Selects IRI to Join New Measurement Partners Program

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

Private label outperforms FMCG brands in Europe, as retailers up product quality in a bid to drive differentiation and loyalty – new IRI report reveals

Regional value share for private label grows to highest levels at 39.4%

1 op 7 foodeuro’s besteed aan producten met duurzaam keurmerk

Keurmerken voor voeding, die voldoen aan strenge eisen voor duurzaamheid, transparantie en controle in de hele keten laten ook in 2017 weer een flinke groei zien. Inmiddels gaat van elke zeven euro’s, die in de supermarkt aan voeding wordt besteed, er één euro naar producten met zo’n keurmerk.

Sligro en IRI introduceren Sligro Insights

Sligro en IRI ontwikkelen nieuwe manier van samenwerken met leveranciers binnen foodservice

IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

Hoogste groei A-merken top 100 sinds 9 jaar

1 in 5 meals eaten out of home as European consumers favour service over home cooking

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017

Heineken 0,0% grootste innovatie van afgelopen jaar

Groei voeding met duurzamer keurmerk zet onverminderd door

Al enkele jaren op rij groeit de omzet van producten met onafhankelijk geborgde keurmerken met dubbele cijfers. Ook in 2017 zet deze groei weer verder door met een stijging van 29%. Met name door de zeer forse groei van ASC en het Beter Leven keurmerk.

Zakelijke klant drijft online groei van supermarkten op

IRI publiceert de Top 50 snelst groeiende FMCG-merken online in FoodPersonality

IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market leading LIQUID MODELING™* platform, the new IRI Assortment Optimization Superior and IRI Price & Promotion Superior solutions use store-level data to provide brands with critical business insights to keep up to speed with customers and competitors.

IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.

Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

Healthy eating trend boost for vegetarian, free-from and organic food producers

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food
German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options
‘Free-from’ food on the shopping menu of one third of shoppers