"Now, here, you see, it takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" – Through the Looking Glass, Lewis Carroll
As a manufacturer or retailer, knowing your customers and how to satisfy their needs is your top priority. But the consumer and shopper landscape is more competitive than ever. In fact, at IRI we believe we are seeing the biggest change in consumer buying since the invention of the car.
People are changing how they shop, where they shop and when they shop. They go online, even while at the shelf, to explore competitive products and compare prices. Most regularly visit at least three retailers for their FMCG shopping. And, with the growth of e-commerce, the distinction between FMCG channels is blurring. The shopper path to purchase is now several webs and loops rather than a straight line to the sale.
How can you keep up with these changes and, more importantly, find new ways to grow? You have to run at least twice as fast.
IRI can power your journey, finding new pockets of growth for your business. We use our leading cloud technology platform and prescriptive analytic tools to deliver powerful market, consumer and media information, and end to end customised solutions – from insights to planning, targeting/optimization to activation/execution, all the way through to ROI measurement.
With the world’s largest set of consumer, purchase, media, social and mobile data, we ignite extraordinary growth for our clients in the FMCG, retail and over-the-counter health care industries. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we pinpoint what matters and how it can grow your business.