Going beyond Big Data
to supercharge your growth and profitability.
"Now, here, you see, it takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
– Through the Looking Glass, Lewis Carroll
As a manufacturer or retailer, knowing your customers and how to satisfy their needs is your top priority. But the consumer and shopper landscape is more competitive than ever. In fact, at IRI we believe we are seeing the biggest change in consumer buying since the invention of the car.
People are changing how they shop, where they shop and when they shop. They go online, even while at the shelf, to explore competitive products and compare prices. Most regularly visit at least three retailers for their FMCG shopping. And, with the growth of e-commerce, the distinction between FMCG channels is blurring. The shopper path to purchase is now several webs and loops rather than a straight line to the sale.
How can you keep up with these changes and, more importantly, find new ways to grow? You have to run at least twice as fast.
IRI can power your journey, finding new pockets of growth for your business. We use our leading cloud technology platform and prescriptive analytic tools to deliver powerful market, consumer and media information, and end to end customised solutions – from insights to planning, targeting/optimization to activation/execution, all the way through to ROI measurement.
With the world’s largest set of consumer, purchase, media, social and mobile data, we ignite extraordinary growth for our clients in the FMCG, retail and over-the-counter health care industries. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we pinpoint what matters and how it can grow your business.
WHAT WE DO
We deliver growth to clients through five key areas of expertise:
Market Performance and Strategy
How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.
Consumer and Shopper Intelligence
The future of FMCG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper Intelligence solutions focus on deep shopper insights, segment planning, opportunity sizing, and activation strategies that empower companies to “win” the sale and the shopper.
In-Market Execution & Analytics
Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular manufacturer or retailer, we help you analyse and determine the best path.
Can you be more efficient and effective with your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.
Big Data. Cloud Computing. Integrated Data. Mobile. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. Our Liquid Data™ platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to join us.
HERITAGE OF INNOVATION
While market intelligence, data and analytics is our business, innovation is our DNA. We have continually leveraged first-to-market technology to disrupt the status quo to propel our clients’ businesses into the future and meet their evolving needs. Here are some of the highlights:
Today, we continue to innovate, regularly creating new solutions for our clients’ biggest business challenges while expanding our footprint and our partnerships. As the marketplace and our clients’ businesses evolve, so do we. Our goal remains the same: To keep on delivering growth to the world’s top manufacturers and retailers.
Growth Delivered. It’s what we do.
Delivering growth around the world
How can we help you supercharge growth and profitability?