The Inflation Resilience Playbook

How 40 high perfomance brands developed it.

The Inflation Resilience Playbook

IRI reviewed 40 high performance brands that mitigated inflation (and the recessions that followed) to identify their sources of category-leading resilience.

The approach & priorities:

  1. They targeted consumers with greater precision
  2. They invested & executed counter-intuitively
  3. They recognised that premium, mainstream & private label brands are equally vulnerable
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