Personalize the shopper experience to boost sales.

Tap into unique integrated insights, and improve collaboration and joint business planning between retailers and manufacturers.

What are the best ways to increase shopper engagement and loyalty across stores and categories?

How do I optimize my campaigns for better sales results?

How can I work more collaboratively with my supplier partners?

IRI helps retailers tap into critical touch points along the shopper journey, as well as form more collaborative relationships with suppliers to personalize offers and optimize marketing campaigns as they happen.

Quickly identify specific shopper, sales, promotion, distribution and cross-purchase opportunities and grow sales more than non-gateway retailers.

  • Point-of-sale and panel data is augmented by loyalty, supply chain weather/gas and other data assets, along with trip and customer segmentation modeling.
  • Retailers and manufacturers can look at the same category and shopper information to enable faster and better decisions, and more easily create win-win scenarios.
  • Leverage best-in-class analytics across data assets to understand key shopper trends, better target households and track the impact of activation on store performance.

Access robust modeling to optimize everyday prices and plan effective promotions – in real time.

  • Gain a deeper understanding of historical performance, current market dynamics and shopper preferences to develop a more robust go-to-market approach for pricing and promotion.
  • Align objectives and success criteria based on robust analytics that include decision-support tools, prescriptive analytic capabilities and machine-learning algorithms that make sense of big data.
  • Simulate the possibilities with scenario planning, which offers an accurate understanding of expected impact and associated trade-offs.

Boost store and category sales at scale with the right products on the right shelves.

  • For each category, and even each shopper segment, understand which items should be removed, which should be added and which should be replaced from a shelf set to maximize sales.
  • Understand what types of items and product attributes have the most incremental impact on the category and what types drive the most cannibalization.
  • Determine how to make the shelf more productive by better aligning shelf space to current and potential demand, and understanding how assortments should vary by region or store group.

How We’re Different


Retailer loyalty program data is incorporated with granular point-of-sale and other large data sets for a full view of the channel, category and shopper.


With the unmatched assets of IRI Liquid Data®, retailers powers proprietary manufacturer/retailer collaboration process as well as a retailer-specific plan to help everyone win.


With a more complete picture of market dynamics, media behavior and shopper preferences, coupled with best-in-class modeling, IRI helps retailers drive better marketing strategies and achieve better results.

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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