CONSUMER AND SHOPPER — INSIGHTS

Understand consumers and their decisions

What are they buying? Where do they shop? When are they consuming products? Our consumer and shopper insights solutions tell you this and more, including consumers' on-the-go and in-the-moment needs. This includes a comprehensive view of their omnichannel shopping behavior.

What Our Clients Are Saying

"Given the data set that IRI has at its disposal, as well as their deep history of strategic consulting, we knew that they were the right partner for this project."

Watch the video to see what else McCormick had to say about working with IRI.

Embed relevant and immediate consumer and shopper insights into all of your key business decisions.

Our solutions synthesize hundreds of product, household and trip attributes and distill them down to the most meaningful views. Whether looking at how low-income shoppers buy snacks on pantry-stocking trips or evaluating seasonal and geographic differences for an allergy remedy, you get direct and immediate insights.

Get a broader understanding of omnichannel shopping behavior.

Understand shopping behavior in beauty, pet, convenience, home improvement and on-premise, as well as in e-commerce and traditional brick and mortar retailers. This is powered by data from a 1.5-million-member receipt panel.

Access millions of consumers and billions of transactions at your fingertips.

Loyalty card member transaction data help overcome sample size constraints and allow marketers to understand consumer behavior faster and at a more granular level.

Understand consumers' in-the-moment shopping, consumption and usage behaviors.

Through a mobile app, you can profile shoppers and their purchase, consumption, usage occasions and locations, and increase coverage across hard-to-reach channels and demographics. This means that they have to rely less on memory, and that their point-of-purchase and in-the-moment behavior gets accurately captured, providing rich context for their purchase decisions.

Access comprehensive survey solutions

We offer a comprehensive survey and segmentation suite grounded in verified purchase information, with the IRI portfolio acting as a force multiplier for our insights. Our more templated surveys serve as a guide when you need to move fast, and our more custom approaches and team expertise are available when you need to go deep into an issue.

How We're Different

OMNICONSUMER UNDRSTANDING

ALIGNED TO MEASUREMENT "TRUTH"

NO SAMPLE SIZE CONSTRAINTS

"IN-THE-MOMENT" INSIGHTS ON CONSUMPTION

IRI nearly eliminates sample-size constraints, which is particularly helpful when launching niche or regional brands, and companies can also analyze consumer behavior as soon as products hit the shelf.

Also, only IRI tracks real-time out-of-home consumption, usage, purchase occasions and attitudes linked to other consumer information. It includes how, when, where and with whom the product was used or consumed. Our unacculturated Hispanic panel provides even deeper insights into the attitudes and buying behavior of Hispanics.

Partner Ecosystem

Experian's ConsumerView database includes Mosaic lifestyle clusters that can be integrated for additional insights.

SPINS provides insights into the natural/organic market, opening the door for deeper insights into this growing product segment.

Results

DIGITAL PATH TO PURCHASE

A large food and beverage manufacturer was able to significantly improve its return on advertising spend with a comprehensive path-to-purchase analysis. Read More

BRAND PERFORMANCE INSIGHTS

A mid-sized coffee manufacturer demonstrated its brand's crucial contributions to the category to retain distribution of its core items across all of a key retailer's markets.

INSIGHTS AND COLLABORATION

A CPG manufacturer was able to demonstrate why it should not be delisted at a national retailer, saving over $10 million annually.

SHOPPER COLLABORATION

A mid-sized regional bakery was able to secure a massive increase in distribution to all of a major mass retailer's stores.

CUSTOMER ADVANTAGE

A large mass merchant was experiencing challenges in the frozen seafood category, despite overall category growth in the market.

SHOPPER INSIGHTS

A large CPG manufacturer wanted to propel e-commerce growth by understanding the performance of its own and competitive brands, as well as how its customers were interacting with its categories online.

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us