IRI nearly eliminates sample-size constraints, which is particularly helpful when launching niche or regional brands, and companies can also analyze consumer behavior as soon as products hit the shelf.
Also, only IRI tracks real-time out-of-home consumption, usage, purchase occasions and attitudes linked to other consumer information. It includes how, when, where and with whom the product was used or consumed. Our unacculturated Hispanic panel provides even deeper insights into the attitudes and buying behavior of Hispanics.