Understanding Consumers' Decision Making Processes

Embed relevant and immediate consumer and shopper insights into all of your key business decisions.

Our solutions synthesize hundreds of product, household and trip attributes, and distill them down to the most meaningful views. Whether looking at how low-income shoppers buy snacks on pantry-stocking trips or evaluating seasonal and geographic differences for an allergy remedy, you get direct and immediate insights.

Millions of consumers and billions of transactions at your fingertips.

Loyalty card member transaction data help overcome sample size constraints and allow marketers to understand consumer behavior faster and at a more granular level.

Understand consumers’ in-the-moment shopping, consumption and usage behaviors.

Through a mobile app, you can profile shoppers and their purchase, consumption, usage occasions and locations, and increase coverage across hard-to-reach channels and demographics. This means that they have to rely less on memory, and that their point-of-purchase and in-the-moment behavior gets accurately captured, providing rich context for their purchase decisions.

CUSTOM FAST FEEDBACK SURVEYS

A personal care manufacturer used survey insights to convince a retailer to carry its brand in-store instead of only online. Read More

NEW PRODUCT TRIAL SURVEY

A major beverage manufacturer wanted an early read from verified buyers of a new product on the drivers of trial and how consumer attitudes were developing toward the product. Read More

CUSTOM PACKAGING SURVEY

A leading beverage manufacturer needed insights from purchasers of its new single-serve packaging items to help shape future business decisions. Read More

DIGITAL PATH TO PURCHASE

A large food and beverage manufacturer was able to significantly improve its return on advertising spend with a comprehensive path-to-purchase analysis. Read More

BRAND PERFORMANCE INSIGHTS

A mid-sized coffee manufacturer demonstrated its brand’s crucial contributions to the category to retain distribution of its core items across all of a key retailer’s markets.  Read More

INSIGHTS AND COLLABORATION

A CPG manufacturer was able to demonstrate why it should not be delisted at a national retailer, saving over $10 million annually.  Read More

SHOPPER COLLABORATION

A mid-sized regional bakery was able to secure a massive increase in distribution to all of a major mass retailer’s stores. Read More  

CUSTOMER ADVANTAGE

A large mass merchant was experiencing challenges in the frozen seafood category, despite overall category growth in the market. Read More  

SHOPPER INSIGHTS

A large CPG manufacturer wanted to propel e-commerce growth by understanding the performance of its own and competitive brands, as well as how its customers were interacting with its categories online.  Read More

INSIGHTS TO REENGAGE LAPSED BUYERS

A snack manufacturer used survey insights to reverse sales declines and re-engage lapsed buyers. Read More