We’re back with Jennifer Pelino, Senior Vice President of Omni Channel Media at IRI to talk through advertisers’ measurement concerns and how important artificial intelligence and machine learning are, right now.
From an explosion in WhatsApp usage to DIY projects, learn how Italians are spending their time in lockdown from Vice President of Analytics and Shopper Behavior Insights at IRI, Livio Martucci from his home office in Milan.
This is episode 2 in the Advertising Through a Pandemic Series with IRI’s SVP, Omni Channel Media, Jennifer Pelino. Learn about why this is not the time to stop advertising.
Italy is just weeks ahead of the U.S. in its exposure and adjustments to COVID-19. Join IRI Italy’s VP of Analytics and Shopper Behavior Insights Livio Martucci to learn what consuming and shopping behaviors are likely to last and gain a glimpse of the new normal.
Because of COVID-19, the approach consumers are taking to fresh foods is changing dramatically, including how they decide what to buy and how they’re making purchases. Join the IRI Fresh Perspectives team of Sally Lyons Wyatt and Jonna Parker to learn more.
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