Private brands over the past few months have not been enjoying the attention we’d expect from consumers hit by the current recession. Kurian Thomas, IRI’s chief operating officer of retail, offers insight into market disruptions hindering sales of store brands and how retailer...
Vivek Sankaran, president and CEO of Albertsons Companies, talks about how Albertsons has been effectively managing through the pandemic, as well as the pandemic trends likely to last, using technology to transform CPG retail and why nothing will replace listening to shoppers.
This episode gets REAL from start to finish about everything from unemployment benefits correlating to slower spending; e-comm moving from convenience to necessity in terms of providing for families; to brands needing to work harder and smarter because people aren’t just shopp...
Women influence more than 85% of consumer goods purchases, and advertising campaigns that accurately portray women and girls can realize as much as two to five times incremental sales lift. These are just some of the staggering metrics that illustrate how aligning advertising ...
PepsiCo’s commitment to operational excellence withstood the rigors of COVID-19 and gave the global food and beverage company an opportunity to test new tools and capabilities. Ram Krishnan, PepsiCo’s global chief commercial officer, shares ways the company is deepening its co...
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