IRI Growth Insights Podcasts

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology.  Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

The Big Game - Private Brands vs. National Brands at CPG Retail

The Big Game - Private Brands vs. National Brands at CPG Retail

August 27, 2020

Private brands over the past few months have not been enjoying the attention we’d expect from consumers hit by the current recession. Kurian Thomas, IRI’s chief operating officer of retail, offers insight into market disruptions hindering sales of store brands and how retailer...

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Albertsons’ COVID-19 Approach Feels Local

Albertsons’ COVID-19 Approach Feels Local

August 25, 2020

Vivek Sankaran, president and CEO of Albertsons Companies, talks about how Albertsons has been effectively managing through the pandemic, as well as the pandemic trends likely to last, using technology to transform CPG retail and why nothing will replace listening to shoppers.

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The Rapid Rise of E-commerce

The Rapid Rise of E-commerce

August 24, 2020

This episode gets REAL from start to finish about everything from unemployment benefits correlating to slower spending; e-comm moving from convenience to necessity in terms of providing for families; to brands needing to work harder and smarter because people aren’t just shopp...

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The Role Women and Girls Play in Marketing and Advertising

The Role Women and Girls Play in Marketing and Advertising

August 19, 2020

Women influence more than 85% of consumer goods purchases, and advertising campaigns that accurately portray women and girls can realize as much as two to five times incremental sales lift. These are just some of the staggering metrics that illustrate how aligning advertising ...

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PepsiCo’s Operational Excellence During COVID-19

PepsiCo’s Operational Excellence During COVID-19

August 17, 2020

PepsiCo’s commitment to operational excellence withstood the rigors of COVID-19 and gave the global food and beverage company an opportunity to test new tools and capabilities. Ram Krishnan, PepsiCo’s global chief commercial officer, shares ways the company is deepening its co...

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