As the U.S. reopens, retailers should rework their fresh strategies to align with the way consumers shop and eat in an omnichannel world. Listen in to hear about strategies for creating fresh differentiation to attract valued shoppers.
Post-pandemic, perishables have an opportunity to connect with the more mobile way consumers will live, including convenience options, addressing new ways of celebrating, and leveraging online platforms to better serve shoppers.
The pandemic induced 33 million new at-home meal occasions and a new audience of confident cooks. Larry Levin, EVP of Market and Shopper Intelligence and Chris DuBois, SVP of the Protein Practice at IRI share strategies for retaining enthusiasm for cooking at home.
Trade spend and fresh prepared foods will make a come-back in 2021. Learn what else is “in-store” from Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK.
Spurred by both a pandemic and a cyberattack in 2020, Moye talks about the dramatic steps the sales and marketing services company began toward a complete digital transformation and what the grand vision is for the future.
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