IRI Growth Insights Podcasts

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology.  Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Nutrition in the New Normal

Nutrition in the New Normal

October 27, 2020

COVID-19 has altered how, what and where we eat, with home cooking among the most impacted areas of our lives. Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking.

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Beyond Billboards: Connecting with Consumers Out of Home

Beyond Billboards: Connecting with Consumers Out of Home

October 12, 2020

Digital is changing the out-of-home advertising landscape, from first view to in-store activation. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands ...

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The Love of Pets is Good Business

The Love of Pets is Good Business

September 23, 2020

COVID-19 is having a positive impact on the pet market, including both food and products purchased by pet parents. Hannah Polk, a registered dietitian and associate data product manager at SPINS, shares trends that are emerging in the natural channel and areas ripe for innovat...

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Kroger’s Blueprint for Caring

Kroger’s Blueprint for Caring

September 03, 2020

During this conversation with IRI, Stuart Aitken, chief merchant and marketing officer, The Kroger Company, shares how the company’s mission of keeping associates and customers at the center of decision-making became a blueprint for reopening America.

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Foot Traffic on the Road to Recovery

Foot Traffic on the Road to Recovery

September 02, 2020

Even if our mobility isn’t as robust as it was pre-pandemic, location-based data can inform marketing strategies and map our road to recovery. Join Holly Carlson of IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and a...

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