May 10, 2022
IRI and PIM Brands, Inc. will continue to deepen their strategic partnership focused on driving success using insight from IRI’s full suite of solutions.
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April 28, 2022
IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform.
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April 13, 2022
IRI and Profitero, a leading global e-commerce intelligence platform, today announced they will be enabling clients to measure and optimize CPG digital shelf presence based on actual item-level sales.
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April 07, 2022
IRI and The NPD Group today announced the signing of a definitive agreement through which IRI and NPD will merge, creating a leading global technology, analytics and data provider.
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April 05, 2022
Spring holidays will be back in 2022. Consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals, according to new Spring Holidays 2022 research.
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March 23, 2022
Ventura Foods unlocks category and brand growth by leveraging the IRI Assortment Optimization Engine.
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March 15, 2022
Ulta Beauty, the largest U.S. beauty retailer, will leverage IRI data and analytics to elevate its retail strategies and optimize shoppers' experiences.
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February 23, 2022
IRI® today released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media.
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February 16, 2022
The report reveals the biggest growth companies for 2021 and how they won by embracing accelerating and sustaining trends such as self-care, convenient and fresh foods, targeted indulgences and household cleaning products.
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February 04, 2022
Forrester’s new Q1 2022 report on marketing measurement and optimization solutions will help you understand the current state of the industry, including why IRI has been named a “Leader” in its evaluation.
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February 01, 2022
Misty Muscatel Davis joins IRI as global chief marketing officer, today. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth.
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January 31, 2022
The new gateway creates a best-in-class program to help AWG’s vendor partners and members collaborate seamlessly.
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December 15, 2021
HRB Brands LLC is utilizing IRI’s deep category segmentation and demographic profiles to guide its path forward for both its legacy brands and newly acquired personal care brands.
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December 14, 2021
IRI today announced the launch of the new On-Premise Decision Suite, which is the first-to-market POS-based projected tracking service for the on-premise marketplace, which allows for trending with data going back to Q1 2019.
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December 13, 2021
Amobee today announced an expansion of its partnership with IRI to enhance and further optimize Amobee’s Propensity Scoring (APS) product.
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November 18, 2021
IRI data shows record-breaking turkey sales in October.
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November 10, 2021
The latest Thanksgiving data shows consumers are planning ahead, more than ever, by shopping early for key items.
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October 27, 2021
IRI analysis finds in-stock rates of the top 25 Thanksgiving-related product categories vary across markets.
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October 21, 2021
IRI released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally.
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October 13, 2021
Nonni’s Foods, North America's leading artisan baker, has selected IRI as its market measurement and consumer insights partner.
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