Press Releases

IRI and HRB Brands Partner to Drive Category Growth

December 15, 2021

HRB Brands LLC is utilizing IRI’s deep category segmentation and demographic profiles to guide its path forward for both its legacy brands and newly acquired personal care brands.

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IRI’s On-Premise Decision Suite Reveals Restaurant and Bar Volatility Continues Due to COVID-19

December 14, 2021

IRI today announced the launch of the new On-Premise Decision Suite, which is the first-to-market POS-based projected tracking service for the on-premise marketplace, which allows for trending with data going back to Q1 2019.

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Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased Efficiency Through Bid Decisioning Optimization

December 13, 2021

Amobee today announced an expansion of its partnership with IRI to enhance and further optimize Amobee’s Propensity Scoring (APS) product.

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IRI Provides New Data on Thanksgiving Turkey Supply, Sales and Pricing

November 18, 2021

IRI data shows record-breaking turkey sales in October.

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IRI Releases Latest Data on Thanksgiving Shopping Trends

November 10, 2021

The latest Thanksgiving data shows consumers are planning ahead, more than ever, by shopping early for key items.

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IRI Releases New Grocery Trends Data Ahead of Thanksgiving Holiday

October 27, 2021

IRI analysis finds in-stock rates of the top 25 Thanksgiving-related product categories vary across markets.

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IRI Releases Data Detailing Availability of Key Grocery Products Ahead of Thanksgiving Holiday

October 21, 2021

IRI released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally.

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Nonni’s Foods Selects IRI as New Insights Partner

October 13, 2021

Nonni’s Foods, North America's leading artisan baker, has selected IRI as its market measurement and consumer insights partner.

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Euan Jarvie Joins IRI as President, EMEA

October 12, 2021

IRI® today announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately.

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Casey's and IRI Expand Partnership and Launch New Collaboration Portal for Casey's Merchants and Suppliers

October 06, 2021

Casey's, a leading convenience store chain in the United States, and IRI today announced they are expanding their point-of-sale data sharing partnership.

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Research from NYU Stern Center for Sustainable Business and IRI Highlights the Permanence of Sustainability-Marketed Products

September 28, 2021

The NYU Stern Center for Sustainable Business and IRI partnered to expand on research from the 2021 Sustainable Market Share Index™, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods.

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IRI and Nissin Foods Partner to Drive Growth Through Innovation and Premiumization

September 15, 2021

Nissin sees dollar sales and purchase frequency increase three- and six-times faster than the category, respectively.

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IRI and Banyan Partner to Unlock New Opportunities for Retailers and Consumers

September 14, 2021

IRI and Banyan announced a new partnership that will provide IRI’s retailer clients with a more holistic view of consumer shopping habits and opportunities to generate new revenue streams while giving consumers greater visibility into their spending.

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IRI Thought Leaders to Discuss New Trends and Research at Several Upcoming Industry Events

September 09, 2021

IRI thought leaders will participate in five events throughout September.

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IRI Announces the Next Evolution of its Partner Ecosystem with the Launch of IRI Marketplace

August 04, 2021

IRI Marketplace brings together your entire network of data and technology partners in one place.

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New IRI Research Reveals Consumer Sentiment Has Bounced Back in Q2 2021; Confident Pet Parents Are Spending to Keep Pets Happy

August 02, 2021

Since confident pet parents are spending to keep pets happy, pet products were among the top 10 selling consumer packaged goods categories in Q2.

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IRI Helps Massimo Zanetti Beverage USA Identify New Growth Opportunities Through Volatile Consumer Environment

July 27, 2021

As consumers emerge from the pandemic, IRI is helping MZB-USA continue to uncover critical insights to win in the marketplace.

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BrandVerge Names IRI as Recommended Audiences Provider

July 19, 2021

Partnership provides advertisers with direct access to IRI’s full suite of media solutions, streamlining discoverability and saving advertisers time and money.

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Cecilia Ogude Joins IRI to Lead Diversity, Equity & Inclusion

June 28, 2021

IRI today announced that Cecilia Ogude, former Firmwide Diversity and Inclusion Program Lead at JPMorgan Chase & Co., has joined IRI as senior vice president of Diversity, Equity and Inclusion.

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IRI to Host Virtual Cannes Clubhouse Featuring Daily Conversations with Media Industry Leaders

June 17, 2021

IRI will host daily conversations with media industry leaders around advertising and consumer trends, challenges and opportunities.

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