Expanded relationship provides leading TV organizations frictionless data availability for targeting and activation.
New solution allows marketers to measure in-store sales impact of online advertising via Meta platforms.
November food inflation increased at the slowest rate, +0.3% compared to October; center-store inflation moderated the most.
IRI is hosting a webinar covering growth opportunities for store brands on Nov. 30
Partnership enables Church & Dwight to capture complete market view and identify areas of innovation and capitalize on emerging opportunities.
Inaugural 2021 DAP participants achieved significant growth and strengthened partnerships with key retailers.
New data highlights the impact of inflation and insights into grocery trends in the categories that drive sales leading up to Thanksgiving.
IRI’s latest food and beverage inflation data reveals insights from Halloween and expectations for the upcoming holidays.
Six macro trends currently shaping food and beverage consumption behaviors.
Integration of Experian’s identity graph into InfoSum’s Secure Data Clean Room technology powers privacy-first identity resolution.
The collaboration enables Tree Top to quickly monitor pricing activity with more granularity.
Advertisers gain a more complete perspective of incrementality and return on ad spend.
Lasso expands clinical audience builder Blueprint™, allowing healthcare brands to reach individuals and households based on consuming behavior.
IRI’s latest insights on food inflation and its impact on consumer shopping behavior illustrate relief consumers are finding in perimeter categories.
Information Resources, Inc. (IRI) and The NPD Group (NPD), which recently merged to create a leading global technology, analytics and data provider, today announced that Malli Vangala has joined the company as chief strategy officer.
IRI and the NYU Stern Center for Sustainable Business today released new research which features new survey data on consumer perceptions and illustrates the sustainability attributes that matter most.
A new report shows consumers are scaling back purchases in the face of persistent inflation.
IRI helps CPG brands optimize marketing campaigns and drive business outcomes.
IRI data is now available through InfoSum for first-party data enhancement, planning, activation and analytics.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
Copyright 2022 IRI. All Rights Reserved.