SUSTAINABILITY AND THE CONSUMER
Sales of sustainably marketed products are growing 2.7 times faster than conventional products. They’re also propelling a third of overall CPG growth, despite their premium pricing in today’s inflationary environment.
Research by IRI and the NYU Stern Center for Sustainable Business (CSB) features new survey data on consumer perceptions and leverages CSB’s Sustainable Market Share Index™ to examine how sustainability drives consumer CPG product choices. Read it to learn the sustainability attributes that matter most today and the packaging, marketing, signage and innovation tactics that can help brands and retailers capitalize on them effectively.
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