SUMMARY
SUGAR REDUCTION TRENDS IN CANDY AND CONFECTIONERY PRODUCTS
Chocolates and candies with reduced sugar, no sugar or no added sugar are growing in both dollar and volume growth more than their traditional counterparts. Shoppers who buy them also have an overall higher basket ring than buyers of traditional candies.
An IRI report provides a detailed overview of the sugar-free chocolate and candy market and highlights the best opportunities to make the most of this growing trend in confections and across food and beverage categories. Read it to learn the best channel, assortment, promotional, in-store and e-commerce opportunities to sweeten your profits.
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