SUMMARY
REVENUE MANAGEMENT IN AN INFLATIONARY ENVIRONMENT
Despite anticipated price increases of 7% to 10%, CPG manufacturers and retailers can still achieve sustained growth in 2022 by using the various data sets, advanced analytics and new technologies at their disposal for more effective revenue management.
This report examines the latest trends in CPG inflation, promotional activity, changing consumer behaviors, elasticities across categories, and the outlook for premium products and private label. It also offers essential guidance on the best immediate and long-term levers for manufacturers and retailers to use to drive profitable growth in this environment. In addition, it highlights the various solutions available to help manufacturers and retailers in these efforts.
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