IRI has a long history of identifying and celebrating the consumer packaged goods industry’s most powerful brand launches. Our annual New Product Pacesetters research is consistently rich with iconic brands and game-changing innovations, brought to market by established CPG behemoths and new market entrants. New Product Pacesetters gives innovators inside and outside the CPG industry an opportunity to learn from the best of the best in new product innovation and understand the latest strategies for accelerating growth.

CPG Innovation Before the “New Normal” and What to Expect Next

June 11, 2020
Webinar Replay

IRI’s 2019 New Product Pacesetters Highlights Breakout Year for Both Food and Beverage and Nonfood Launches

June 1, 2020
Press Release

CPG Product Innovation and the Pace of Change

May 2019

Blazing a Trail for the Next Generation

April 2018

Building Bridges to a Growth-Filled Tomorrow

April 2017

Harvesting the Fruits of Innovation Done Right

April 2016

Key Cobblestones Along the Path to Growth

April 2015


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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