IRI has a long history of identifying and celebrating the consumer packaged goods industry’s most powerful brand launches. Our annual New Product Pacesetters research is consistently rich with iconic brands and game-changing innovations, brought to market by established CPG behemoths and new market entrants. New Product Pacesetters gives innovators inside and outside the CPG industry an opportunity to learn from the best of the best in new product innovation and understand the latest strategies for accelerating growth.