Get IRI Newsand Insights
Sign Up Now
Blazing a Trail for the Next Generation
Demographic shifts and customer-centric product innovation are driving new approaches to building lifetime customer value. For example, as we are all reminded regularly by news reports, advertising and popular culture, millennials are digital natives who are changing how business and communications work. Social media plays a vital role for them in learning about and purchasing new CPG products.
Customer-centric companies that have a keen understanding of different shopper priorities and behaviors, and can create new products that solve specific needs and provide better experiences, will realize significant customer loyalty.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.