To launch successful new products, CPGs must view the market through the lens of the consumer. Insights gleaned from this perspective will help CPGs address white space innovation opportunities that meet the needs of high-potential consumer segments and lay the groundwork for the next great new product introduction. This report provides insights gleaned from an industry-recognized benchmark analysis of exceptional first-year CPG success.
These are IRI’s 2015 New Product Pacesetters, textbook examples of innovation done right.
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