HOME CARE DURING A PANDEMIC
COVID-19 put a spotlight on sanitation and cleanliness and boosted demand for home cleaning products. While sales of home cleaning and laundry products have declined from their mid-pandemic peaks, weekly sales remain significantly elevated versus 2019. The ongoing uptick in remote work and at-home meal occasions is still creating more at-home messes and the need for more products to clean them. And 39% of shoppers surveyed say they clean more frequently now and will continue these new habits into the future.
IRI's latest report, "Home Care During a Pandemic," highlights all the current trends in clean and the opportunities the current environment presents for CPG manufacturers and retailers to keep the clean movement going.
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