Home Care During a Pandemic

Home Care During a Pandemic

SUMMARY


HOME CARE DURING A PANDEMIC

COVID-19 put a spotlight on sanitation and cleanliness and boosted demand for home cleaning products. While sales of home cleaning and laundry products have declined from their mid-pandemic peaks, weekly sales remain significantly elevated versus 2019. The ongoing uptick in remote work and at-home meal occasions is still creating more at-home messes and the need for more products to clean them. And 39% of shoppers surveyed say they clean more frequently now and will continue these new habits into the future.

IRI's latest report, "Home Care During a Pandemic," highlights all the current trends in clean and the opportunities the current environment presents for CPG manufacturers and retailers to keep the clean movement going.

Highlights:

  • Marketers have an opportunity to inform (not scare) to promote additional cleaning regimens for areas such as doorknobs and light switches.
  • Product efficacy and scent are trending attributes for consumers.
  • Direct-to-consumer options are effective in encouraging subscription and replenishment.
  • Multi-benefit products are appealing to consumers focused on convenience.
  • Sales growth of sustainably marketed products continue to outpace conventionally marketed products, and consumers are willing to pay a premium for them. Carbon labeling is on the rise.
  • Sustainability includes economic, social and environmental elements and the sustainability messaging that resonates varies by generation.

Read Report

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

Answer the question below:
Is four < than six? (true/false)