Grow Your Business with the Latest Fresh Foods Insights

The store perimeter keeps changing, and you need the latest data and insights to keep up. IRI's Fresh Center of Excellence is the leader in tracking and analyzing everything that's happening in perishables departments including meat, produce, refrigerated/dairy, seafood, deli, bakery and floral.

Integrated Fresh Solution – The Industry Standard

One of the biggest challenges with tracking fresh foods is that there has not been an industry-standard definition. Until now. In partnership with leading fresh foods industry organizations such as the International Dairy, Deli and Bakery Association, IRI has created the industry’s first syndicated solution for the marketplace on perishable items. Both fixed and random weight items come together for the first time for a true total department view.


Fresh Food Category Performance

Our complimentary monthly reports track fresh food sales performance across dairy, deli, bakery, refrigerated, meat/seafood and produce and include analysis on market conditions, shopper perceptions and what's expected next for the category.


Below strong dairy/refrigerated December sales is a more mixed performance at the subcategory level.

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Deli struggled in 2020, but 2021 was an all-around comeback with gains in each of the four areas within the department.

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In 2020, aisle bakery drove sales as self-serve and full-service areas closed for much of the year.

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2021 produce sales surpassed 2020 in dollars, but volume could not hold the line.

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2021 meat sales were flat against 2020 record highs. Compared to pre-pandemic, sales averaged 17-20% above typical levels.

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Plant-based meat alternative sales came in slightly ahead of 2020 levels, despite decelerating during the second half of the year.

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Frozen foods sales during 2021 were 23% above pre-pandemic levels. Compared to 2020, sales are up 1%.

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Weekly Changes in Fresh Food Demand

Data from the IRI Integrated Fresh Database is integrated into the IRI Demand Index, which offers a standard metric for tracking changes in spending. It measures weekly changes in fresh food and other consumer purchases by dollar sales against the year-ago period across departments, grocery aisles and retail formats.

Top Fresh Food News and Insights

In the News

What Shoppers Want From the Fresh Perimeter Now

Thought Leadership

Who is Our Future Consumer and What Do They Want?


Setting the Holiday Table

Upcoming Fresh Food Events

March 2, 2022 – More than "Meats" the Eye

March 17, 2022 – Top Trends in Fresh

April 12, 2022FreshEx

IRI partners with FMI to deep-dive into the latest consumer, brand and retail trends in fresh food at various times throughout the year as part of the ongoing "Top Trends in Fresh" series. Learn More


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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