The store perimeter keeps changing, and you need the latest data and insights to keep up. IRI's Fresh Center of Excellence is the leader in tracking and analyzing everything that's happening in perishables departments including meat, produce, refrigerated/dairy, seafood, deli, bakery and floral.
One of the biggest challenges with tracking fresh foods is that there has not been an industry-standard definition. Until now. In partnership with leading fresh foods industry organizations such as the International Dairy, Deli and Bakery Association, IRI has created the industry’s first syndicated solution for the marketplace on perishable items. Both fixed and random weight items come together for the first time for a true total department view.
Our complimentary monthly reports track fresh food sales performance across dairy, deli, bakery, refrigerated, meat/seafood and produce and include analysis on market conditions, shopper perceptions and what's expected next for the category.
DAIRY
For the first time in many months, the dairy average price per unit fell below year-ago levels.
Read More
DELI
Amid widespread unit and volume across the grocery store, the deli-prepared aisle is largely holding its own.
BAKERY
Ongoing inflation in bakery meant continued dollar gains despite unit sales being down 1.3%.
PRODUCE
Seasonal and local are the top two claims for prompting an unplanned produce purchase.
MEAT
Flat prices and fewer units and pounds sold than last year resulted in meat sales being down 1.2% year-on-year.
MEAT ALTERNATIVES
Combined refrigerated and frozen plant-based meat alternatives was down 12.2% year-over-year.
SEAFOOD
Both fresh and frozen seafood managed flat or increased pound sales in July 2023.
FROZEN
Most frozen food categories grew in July, except for meat/poultry, seafood, snacks, and beverages.
Data from the IRI Integrated Fresh Database is integrated into the IRI Demand Index™, which offers a standard metric for tracking changes in spending. It measures weekly changes in fresh food and other consumer purchases by dollar sales against the year-ago period across departments, grocery aisles and retail formats.
At-Home Dining Continues to Boost Meat Sales
IFPA Virtual Town Hall
Innovation Brightens the Outlook for Frozen Foods
February 28, 2023 – Top Trends in Fresh: RE-Fresh for 2023 and Beyond In this one-hour session, IRI and FMI dig into key fresh food learnings from 2022 and what food and beverage suppliers, manufacturers and retailers need to know for the year ahead.
May 24, 2023 – Table-stakes Trends: Holistic Health, Transparency, and the Connected Consumer In this webinar, Circana and FMI dive into the table-stakes trends of holistic health, transparency, and the connected consumer.
August 23, 2023 – Top Trends in Fresh: The Mindsets Driving Today’s Shoppers In a new webinar, Circana and FMI dive deep into the mindsets of consumers to unlock the best opportunities to meet their fresh-food needs.
Circana partners with FMI to deep-dive into the latest consumer, brand and retail trends in fresh food at various times throughout the year as part of the ongoing "Top Trends in Fresh" series. Learn More
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
Copyright 2022 IRI. All Rights Reserved.