Grow Your Business with the Latest Fresh Foods Insights

The store perimeter keeps changing, and you need the latest data and insights to keep up. IRI's Fresh Center of Excellence is the leader in tracking and analyzing everything that's happening in perishables departments including meat, produce, refrigerated/dairy, seafood, deli, bakery and floral.

Integrated Fresh Solution – The Industry Standard

One of the biggest challenges with tracking fresh foods is that there has not been an industry-standard definition. Until now. In partnership with leading fresh foods industry organizations such as the International Dairy, Deli and Bakery Association, IRI has created the industry’s first syndicated solution for the marketplace on perishable items. Both fixed and random weight items come together for the first time for a true total department view.


Fresh Food Category Performance

Our complimentary monthly reports track fresh food sales performance across dairy, deli, bakery, refrigerated, meat/seafood and produce and include analysis on market conditions, shopper perceptions and what's expected next for the category.


Dairy represents the bulk of sales in the total refrigerated department. The five October 2022 weeks generated $7.0 billion.

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Year-over-year, dollar gains in deli are impressive, but they are fully inflation-boosted.

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Bakery sales did well in the third quarter of 2022, especially center-store and aisle bakery.

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October 2022 fresh produce sales reached $6.8 billion, surpassing the record set the prior year by +2.5%.

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The average price per pound stood at $4.53 in October, continuing a trend of decelerating price increases.

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Combined refrigerated and frozen plant-based meat alternatives generated $84 million in October.

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Throughout 2022, frozen seafood sales have outperformed fresh, and October was no exception.

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Out-of-stocks and SKU reductions are prompting a tighter assortment in the frozen food department.

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Weekly Changes in Fresh Food Demand

Data from the IRI Integrated Fresh Database is integrated into the IRI Demand Index, which offers a standard metric for tracking changes in spending. It measures weekly changes in fresh food and other consumer purchases by dollar sales against the year-ago period across departments, grocery aisles and retail formats.

Top Fresh Food News and Insights

In the News

Meat Still King With Plenty of Opportunity Ahead

Thought Leadership

Fresh Bread Trends: Winning with Younger Consumers


Innovation Brightens the Outlook for Frozen Foods

Fresh Food Events

November 15, 2022Top Trends in Fresh: How Consumers Found Value in Fresh in 2022
IRI and FMI share how the trends of affordability, convenience, customization and more impacted fresh this year.

IRI partners with FMI to deep-dive into the latest consumer, brand and retail trends in fresh food at various times throughout the year as part of the ongoing "Top Trends in Fresh" series. Learn More


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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