Grow Your Business with the Latest Fresh Foods Insights

The store perimeter keeps changing, and you need the latest data and insights to keep up. IRI's Fresh Center of Excellence is the leader in tracking and analyzing everything that's happening in perishables departments including meat, produce, refrigerated/dairy, seafood, deli, bakery and floral.

Integrated Fresh Solution – The Industry Standard

One of the biggest challenges with tracking fresh foods is that there has not been an industry-standard definition. Until now. In partnership with leading fresh foods industry organizations such as the International Dairy, Deli and Bakery Association, IRI has created the industry’s first syndicated solution for the marketplace on perishable items. Both fixed and random weight items come together for the first time for a true total department view.


Fresh Food Category Performance

Our complimentary monthly reports track fresh food sales performance across dairy, deli, bakery, refrigerated, meat/seafood and produce and include analysis on market conditions, shopper perceptions and what's expected next for the category.


During the first seven months of 2021, dairy generated $34 billion in sales. Compared to 2020, this constitutes a 4.3% decline year-on-year.

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All deli areas are growing versus 2020 and 2019. The largest year-on-year growth is achieved by deli-prepared with a 15.5% increase.

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Bakery has fully recovered, with total bakery sales up to $20.4 billion, an increase of 2.9% over 2020, driven by fresh bakery.

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Fresh produce Inflation (price paid per pound at retail) during July dropped slightly below the rest of the store.

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During the first seven months of 2021, meat sales fell 4.5% compared to 2020. Fresh meat sales accounted for more of that loss, at -5.2%.

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Frozen seafood leads year-to-date with 30-week sales of $4.3 billion. This was up 1.7% in dollars, but down slightly in units and volume.

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Frozen foods have the highest dollar sales increase versus the pre-pandemic normal of 2019, at +22.0%.

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Weekly Changes in Fresh Food Demand

Data from the IRI Integrated Fresh Database is integrated into the IRI Demand Index, which offers a standard metric for tracking changes in spending. It measures weekly changes in fresh food and other consumer purchases by dollar sales against the year-ago period across departments, grocery aisles and retail formats.

Top Fresh Food News and Insights

In the News

The Packer – Untapped Impulse Opportunity for Produce

Thought Leadership

Who is Our Future Consumer and What Do They Want?


Perishables in Our Post-Pandemic Life

Upcoming Fresh Food Events

September 19, 2021The NGA Show: Promoting Healthy Eating

October 19, 2021 – Top Trends in Fresh: Transparency

IRI partners with FMI to deep-dive into the latest consumer, brand and retail trends in fresh food at various times throughout the year as part of the ongoing "Top Trends in Fresh" series.

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95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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