Grow Your Business with the Latest Fresh Foods Insights

The store perimeter keeps changing, and you need the latest data and insights to keep up. IRI's Fresh Center of Excellence is the leader in tracking and analyzing everything that's happening in perishables departments including meat, produce, refrigerated/dairy, seafood, deli, bakery and floral.

Integrated Fresh Solution – The Industry Standard

One of the biggest challenges with tracking fresh foods is that there has not been an industry-standard definition. Until now. In partnership with leading fresh foods industry organizations such as the International Dairy, Deli and Bakery Association, IRI has created the industry’s first syndicated solution for the marketplace on perishable items. Both fixed and random weight items come together for the first time for a true total department view.


Fresh Food Category Performance

Our complimentary monthly reports track fresh food sales performance across dairy, deli, bakery, refrigerated, meat/seafood and produce and include analysis on market conditions, shopper perceptions and what's expected next for the category.


For the first time in many months, the dairy average price per unit fell below year-ago levels.

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Amid widespread unit and volume across the grocery store, the deli-prepared aisle is largely holding its own.

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Ongoing inflation in bakery meant continued dollar gains despite unit sales being down 1.3%.

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Seasonal and local are the top two claims for prompting an unplanned produce purchase.

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Flat prices and fewer units and pounds sold than last year resulted in meat sales being down 1.2% year-on-year.

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Combined refrigerated and frozen plant-based meat alternatives was down 12.2% year-over-year.

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Both fresh and frozen seafood managed flat or increased pound sales in July 2023.

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Most frozen food categories grew in July, except for meat/poultry, seafood, snacks, and beverages.

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Weekly Changes in Fresh Food Demand

Data from the IRI Integrated Fresh Database is integrated into the IRI Demand Index, which offers a standard metric for tracking changes in spending. It measures weekly changes in fresh food and other consumer purchases by dollar sales against the year-ago period across departments, grocery aisles and retail formats.

Top Fresh Food News and Insights

In the News

At-Home Dining Continues to Boost Meat Sales

Thought Leadership

IFPA Virtual Town Hall


Innovation Brightens the Outlook for Frozen Foods

Fresh Food Events

February 28, 2023Top Trends in Fresh: RE-Fresh for 2023 and Beyond
In this one-hour session, IRI and FMI dig into key fresh food learnings from 2022 and what food and beverage suppliers, manufacturers and retailers need to know for the year ahead.

May 24, 2023Table-stakes Trends: Holistic Health, Transparency, and the Connected Consumer
In this webinar, Circana and FMI dive into the table-stakes trends of holistic health, transparency, and the connected consumer.

August 23, 2023Top Trends in Fresh: The Mindsets Driving Today’s Shoppers
In a new webinar, Circana and FMI dive deep into the mindsets of consumers to unlock the best opportunities to meet their fresh-food needs.

Circana partners with FMI to deep-dive into the latest consumer, brand and retail trends in fresh food at various times throughout the year as part of the ongoing "Top Trends in Fresh" series. Learn More


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