Even in the most stable times, demand forecasting involves some uncertainty. But our current environment is characterized by more unpredictability than ever before — and requires a new approach. The days when CPGs could put together a demand forecast and then not worry about planning for another 12 months are gone.
An IRI report looks at the current landscape and highlights 10 major emerging trends that are affecting how brands need to think about their current scenario planning. It also suggests a “best way forward” using technology and data to inform better long-term planning and short-term decision-making.
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