THE EVOLUTION OF SELF-CARE
By IRI's Mindy Albuck and Lynne Gillis
Today, nearly 70% of Americans do something to support their health and wellness several days a week or more. This commitment to wellness only grew during the pandemic. According to a recent IRI survey of Americans aged 17-plus, 1 in 3 now does more now versus last year to support their overall health and wellness.
This growing wellness focus powered an impressive 16% uptick in CPG retail health care sales in 2020. At the same time, consumers are adopting new technologies, shifting their focus to preventive “well care” products and starting to focus on shorter, “snackable” wellness moments.
This report shares more about what's happening in the self-care market and the additional opportunities you can leverage for your CPG or retail business.
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