2021 TRENDS AND EMERGING GROWTH POCKETS
U.S. consumers are resuming active lifestyles as we emerge from the pandemic while maintaining some at-home habits, such as eating more meals at home. While CPG demand has remained elevated in the first half of 2021, IRI expects demand patterns to shift as the reopening economy reignites competition for consumers' wallets.
This report highlights key 2021 trends to watch and identifies the biggest emerging growth pockets for CPG. In this rapidly shifting environment, manufacturers and retailers that excel at detecting shifts in consumer needs and react with agility will be best positioned for growth.
This report highlights these and other trends and emerging pockets of demand for CPG that retailers and manufacturers can leverage for growth as the economy reopens and consumer behavior continues to evolve.
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