CPG REVENUE GROWTH IN AN INFLATIONARY ENVIRONMENT
CPG demand surged in 2020 as in-home consumption gained share due to the dramatic drop in consumers' out-of-home consumption. Demand outpaced supply in many categories and consumers were willing to pay for convenience, trusted brands and premium products.
As the economy rebounds, price inflation and increased logistics costs are pressuring manufacturers to raise prices even as increased mobility is likely to moderate demand for in-home consumption categories. To win the market share battle in this inflationary environment, companies need to quickly discover and capture pricing and promotion opportunities via prescriptive, intelligent and automated insights.
This report highlights how companies can leverage advanced analytics, new technologies and integrated datasets to make more profitable decisions.
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