2019 U.S. CPG GROWTH LEADERS
By Krishnakumar Davey and Cara Loeys, IRI and Boston Consulting Group
The U.S. consumer packaged goods industry increased by 2.2% in 2019, outpacing 2018 growth of 2.0%. The growth was driven exclusively by pricing adjustments in the face of declining average volumes across measured channels.
Boston Consulting Group (BCG) and IRI partnered on the eighth annual Growth Leaders Report, analyzing the growth performance of more than 400 public and private CPG with annual U.S. retail sales of more than $100 million in measured retail channels, including grocery, drug, mass-merchandise and convenience stores. Companies were ranked on a combination of three metrics: dollar sales growth, volume sales growth and market share gains. The study generated three lists of growth leaders: small companies ($100 million to $1 billion in IRI-measured retail sales), midsized companies ($1 billion to $5.5 billion) and large companies (more than $5.5 billion).
Read the full report to see which top 10 large, top 15 midsized and top 15 small companies achieved Growth Leaders status during 2019.
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