The coronavirus/COVID-19 pandemic is having a significant impact on business across the globe, including CPG and retail. IRI is closely tracking developments in our industry using our data sources (point-of-sale, loyalty, panel, e-commerce and social media) to help our clients understand the resulting changes in consumer and shopper behavior across categories, brands, channels and retailers in the areas affected by the virus. Our goal is to help companies successfully manage real-time supply/demand chain issues and determine how to best handle promotions, out-of-stocks, pricing and assortment to meet the changing needs of consumers.
This page is updated regularly with the latest data and insights from IRI. If you have specific questions related to your business, please reach out to your IRI representative or contact IRI@IRIworldwide.com
IRI'S RAPID-RESPONSE COVID-19 SOLUTIONS HELP BUSINESSES MAKE REAL-TIME DECISIONS
Quickly understand your consumers' shopping and media consumption behaviors, sale and out of stocks. New daily and weekly data enables insights-driven, near-term decisions and more accurate planning.