CPG and Retail Insights to Manage the Impact of COVID-19

The coronavirus/COVID-19 pandemic is having a significant impact on business across the globe, including CPG and retail. IRI is closely tracking developments in our industry using our data sources (point-of-sale, loyalty, panel, e-commerce and social media) to help our clients understand the resulting changes in consumer and shopper behavior across categories, brands, channels and retailers in the areas affected by the virus. Our goal is to help companies successfully manage real-time supply/demand chain issues and determine how to best handle promotions, out-of-stocks, pricing and assortment to meet the changing needs of consumers.

This page is updated regularly with the latest data and insights from IRI. If you have specific questions related to your business, please reach out to your IRI representative or contact IRI@IRIworldwide.com.


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The Latest Reports and Insights from IRI


2020 trends provide a glimpse into opportunities for 2021, including relevant attributes for innovation, the “value” opportunity, demand planning and the increasing role of e-commerce.


December 18, 2020 Report

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In this report, based on an IRI proprietary survey conducted in mid-November, we report on likely adoption rates and opportunities for retailers and manufacturers.


December 10, 2020 Report

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Analyses from IRI around the world provides insights into how the pandemic is impacting consumer and shopper behavior across countries, and guidance on how to move forward.


November 10, 2020 Report

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In partnership with the Boston Consulting Group (BCG), IRI is releasing ongoing consumer spending tracking reports with insights across eight countries, including the U.S.


June 5, 2020 Report

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IRI’s Media Center of Excellence has an overview of current media buying and consumption trends, overall and category-specific recommendations and how IRI can help advertisers navigate new challenges.


April 3, 2020 Report

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C-Suite Series on COVID-19 Topics

C-Suite Conversations: Seth Kaufman, president and CEO, Moet Moët Hennessy, North America

During this conversation with IRI, Kaufman talks about new strategies in a virtual world, servant leadership, supply chain, pricing, the importance of data and analytics, and more.

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View previous COVID-19-related C-Suite Series >>

Blogs on COVID-19 Topics

Past Recessions Meet Current Health Crisis to Shape New Market

In this guest blog from SPINS, we explore how three lessons from the Great Recession are relevant today, and how consumers’ focus on health will impact the market going forward.

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CPG Consumers Seeing Price Increases and Out-of-Stocks as COVID-19 Launches a Recessionary Period

So much has changed during the past few months since COVID-19 became a public health crisis and has now morphed into a financial pandemic creating havoc in the U.S. and globally.

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When Consumers Want to Stock up and Get Out: Integrated Insights Capture High-Value Shoppers on the Fly

For CPG suppliers and retailers navigating the constant evolution of consumer shopping behaviors during this unprecedented pandemic, the importance of daily data cannot be overstated.

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Webinars on COVID-19 Topics

Top Trends In Fresh: A Year in Review as We Look to the Future

During this webinar, which is part of the FMI and IRI ongoing “Top Trends in Fresh” series, learn how fresh-food trends have evolved throughout the pandemic, what to expect in the months ahead and how to start seeing food and beverage categories in a way that has never been done.

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COVID-19 and Top Trends in Fresh

During this webinar, part of the FMI and IRI ongoing “Top Trends in Fresh” series, find out what’s now happening in fresh, and all across the store, and what you need to know to be ready for future shifts as the virus continues to impact consumers and businesses across the country.

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Growth Leaders and COVID-19

During this session, we will discuss the key trends that drove the 2019 results and how those trends have now evolved due to COVID-19. View this webinar to learn what aspects to harness to help catapult your company into this exclusive group of top performers.

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Podcasts on COVID-19 Topics

Strategies for Succeeding in the Age of Permissible Marketing

Scott Howe, CEO, LiveRamp, talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.

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View previous COVID-19-related podcasts >>

Additional COVID-19 Resources


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