CONSUMER DEMAND FOR PRIVATE BRANDS
Consumers have historically gravitated to store brands in challenging economic times, but private label products aren't outpacing their name brand counterparts today. This report provides an update on this surprising store brand landscape. It also identifies retailer opportunities to increase demand for their own-brand and private label offerings and embrace the true power of these high-margin, high-potential products.
There are several best practices retailers can tap into to win in this space.
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