Blog

What to Expect — and How to Win — in Dairy in 2023

Post Date: 3/03/2023

For dairy, 2022 was a year of strong dairy growth across all channels driven by significantly higher prices. In IRI’s tracking of the Dairy15 categories, we saw dollar growth driven by more trips and more dollars per trip that offset a slight decline in household penetration. ...

Post Date: 11/16/2022

IRI’s Sally Lyons Wyatt offers 10 strategies to sustain profits, drive growth, and attract and retain this critical shopper demographic.

Post Date: 10/06/2022

As more economists make predictions of a pending recession, CPGs need to focus on several key priorities to sustain growth through 2023 and beyond.

Post Date: 9/28/2022

IRI and the NYU Stern Center for Sustainable Business have just released a report that highlights key data from the fourth annual CSB Sustainable Market Share Index™ and new survey data on consumer perception and actual purchases of sustainability-marketed CPG products.

Post Date: 9/21/2022

IRI's Sally Lyons Wyatt explains the tactics you can use now to win in the food and beverage category.

Post Date: 8/09/2022

Learn how marketers can successfully leverage data-as-a-service solutions, data-informed audience targeting, and in-flight and post-campaign measurement tools to maximize sales with limited media spend.

Post Date: 8/04/2022

IRI shares four key strategies that brands and retailers should consider to offset the cost increases due to inflation and provide a better value proposition to consumers.

Post Date: 7/25/2022

Multicultural marketing is not a fad or trend — it’s an urgent priority for any marketing plan that hopes to effectively reach mainstream consumers in America today.

Post Date: 5/24/2022

IRI's Sally Lyons Wyatt reveals six worldwide sustainable snacking trends that we believe are poised to grow over time across several markets.

Post Date: 3/24/2022

IRI’s KK Davey and Cara Loeys explain the most important themes that have been integral to leading CPG growth over the past year.

Post Date: 3/15/2022

IRI's Jonna Parker shares strategies for sustaining meat department growth in 2022 through product variety, finding the right mix of premiumization and affordability, engaging young shoppers, providing meal and entertainment solutions incorporating meat, and more.

Post Date: 2/15/2022

Explore the latest trends, top-performing products of 2021 and learn how to keep the momentum going in 2022 and beyond.

Post Date: 2/09/2022

IRI’s Nishat Mehta explains the three best “bang for your buck” strategies for smaller CPG brands to drive growth.

Post Date: 1/13/2022

Read about important dairy trends and get tips on successfully navigating what could be a challenging year for the category.

Post Date: 1/04/2022

Here is how IRI is working with Adelaide to give brands a more transparent measure of ad quality.

Post Date: 12/17/2021

Learn how small and medium businesses can achieve higher return on ad spend, enhanced personalization and better engagement.

Post Date: 12/13/2021

This blog from IRI’s Krishnakumar Davey reveals how manufacturers and retailers can respond to the changing CPG landscape with the right answers.

Post Date: 11/29/2021

Learn how to free up hours and resources, customize your insights and analysis, and generate faster insights to optimize media spending and accelerate brand growth.

Post Date: 11/23/2021

Read about the key actions that can help CPG manufacturers and retailers alike strike the right balance in fresh food.

Post Date: 11/17/2021

Learn about the growth of sustainability-marketed products and how they can help drive CPG sales growth, higher margins and customer satisfaction.