Read how a legacy comfort food brand used social media tracking tied to point-of-sale data to optimize their social media marketing.
This blog shares our recent interview with LGBT entrepreneur and DAP participant Lee Zalben, the founder and CEO of Peanut Butter & Co.
Find out about why purchase-based data should be at the core of your targeting efforts and learn the six essential questions to ask your data provider.
Learn about changing cannabis attitudes, regulations, product formats, market segments and the role legal cannabis and hemp-derived CBD products are likely to play in retail.
This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.
Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.
Get the latest insights on plant-based proteins and the opportunities for these products in the store.
IRI’s KK Davey and Ray Florio share the four main levers that manufacturers can use to drive a successful price premium.
IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.
Learn the six strategies we recommend implementing now to keep pace with the coming changes.
Examine seven resources marketers can tap into to achieve more unified marketing measurement and more precise marketing attribution.
Snack brands need to invest heavily in e-commerce now if they want to win in this increasingly important channel moving forward.
Learn how retailers and manufacturers of fresh foods can capture today’s health and wellness consumers with the right products and messages.
Find out what's next for beverage alcohol this year and into 2022, and how manufacturers and retailers can prepare for the next shift in consumer buying behavior.
Amazon Prime Day is less than a week away, but consumers are already taking advantage of early Prime Day deals and planning their shopping strategies. Find out what else consumers are saying about Prime Day.
Our latest blog from IRI’s Sally Lyons Wyatt outlines 10 action steps you can take to capture your fair share of the expected 2021 growth in snacking.
In our latest blog, we share how you can get more value from your data, faster and more easily, so that you can use it in ways that you haven’t been able to before.
The meat department grew 19.2% in 2020, to $82.5 billion. Here are four key trends for manufacturers and retailers to keep growth going in 2021.
A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.
Five key trends that are redefining the future of food that CPG manufacturers and retailers should be watching for.
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