Read about important dairy trends and get tips on successfully navigating what could be a challenging year for the category.
Here is how IRI is working with Adelaide to give brands a more transparent measure of ad quality.
Learn how small and medium businesses can achieve higher return on ad spend, enhanced personalization and better engagement.
This blog from IRI’s Krishnakumar Davey reveals how manufacturers and retailers can respond to the changing CPG landscape with the right answers.
Learn how to free up hours and resources, customize your insights and analysis, and generate faster insights to optimize media spending and accelerate brand growth.
Read about the key actions that can help CPG manufacturers and retailers alike strike the right balance in fresh food.
Learn about the growth of sustainability-marketed products and how they can help drive CPG sales growth, higher margins and customer satisfaction.
Read how a legacy comfort food brand used social media tracking tied to point-of-sale data to optimize their social media marketing.
This blog shares our recent interview with LGBT entrepreneur and DAP participant Lee Zalben, the founder and CEO of Peanut Butter & Co.
Find out about why purchase-based data should be at the core of your targeting efforts and learn the six essential questions to ask your data provider.
Learn about changing cannabis attitudes, regulations, product formats, market segments and the role legal cannabis and hemp-derived CBD products are likely to play in retail.
This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.
Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.
Get the latest insights on plant-based proteins and the opportunities for these products in the store.
IRI’s KK Davey and Ray Florio share the four main levers that manufacturers can use to drive a successful price premium.
IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.
Learn the six strategies we recommend implementing now to keep pace with the coming changes.
Examine seven resources marketers can tap into to achieve more unified marketing measurement and more precise marketing attribution.
Snack brands need to invest heavily in e-commerce now if they want to win in this increasingly important channel moving forward.
Learn how retailers and manufacturers of fresh foods can capture today’s health and wellness consumers with the right products and messages.
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