Blog

Consumers Are Talking. Are You Really Listening?

Read how a legacy comfort food brand used social media tracking tied to point-of-sale data to optimize their social media marketing.

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Meet Lee Zalben, Founder & CEO, Peanut Butter & Co.

This blog shares our recent interview with LGBT entrepreneur and DAP participant Lee Zalben, the founder and CEO of Peanut Butter & Co.

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How to Boost Your Fall and Holiday Campaigns With Purchase-Based Data

Find out about why purchase-based data should be at the core of your targeting efforts and learn the six essential questions to ask your data provider.

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The Rise of Legal Cannabis as a Consumer Packaged Good

Learn about changing cannabis attitudes, regulations, product formats, market segments and the role legal cannabis and hemp-derived CBD products are likely to play in retail.

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A New Twist on Privacy – Planning for a Post-Cookie and IDFA World

This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.

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Boost New Customer Retention Through Connected Partnerships

Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.

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Making the Most of Meatless Meat in the Store

Get the latest insights on plant-based proteins and the opportunities for these products in the store.

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How to Drive Higher Price Realization in an Inflationary Environment

IRI’s KK Davey and Ray Florio share the four main levers that manufacturers can use to drive a successful price premium.

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Key Marketing Measurement and Optimization Areas That Deliver Optimal Insights and Outcomes 

IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.

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Six Strategies for Navigating Data Deprecation

Learn the six strategies we recommend implementing now to keep pace with the coming changes.

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How to Achieve More Unified Measurement and More Precise Marketing Attribution

Examine seven resources marketers can tap into to achieve more unified marketing measurement and more precise marketing attribution.

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It’s Time for Snack Brands to Take a Bigger Bite Into E-Commerce

Snack brands need to invest heavily in e-commerce now if they want to win in this increasingly important channel moving forward.

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What Fresh Foods Need Now to Capture Today's Health and Wellness Consumers

Learn how retailers and manufacturers of fresh foods can capture today’s health and wellness consumers with the right products and messages.

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Beverage Alcohol Is Having a Moment: Three Ways CPGs and Retailers Can Be Part of It

Find out what's next for beverage alcohol this year and into 2022, and how manufacturers and retailers can prepare for the next shift in consumer buying behavior.

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What Gen Zs and Millennials Are Focusing On for the Upcoming Amazon Prime Day

Amazon Prime Day is less than a week away, but consumers are already taking advantage of early Prime Day deals and planning their shopping strategies. Find out what else consumers are saying about Prime Day.

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Snack Attack: What to Expect Next in CPG Snacking

Our latest blog from IRI’s Sally Lyons Wyatt outlines 10 action steps you can take to capture your fair share of the expected 2021 growth in snacking.

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Unleash the Power of Your Data and Improve Your Marketing

In our latest blog, we share how you can get more value from your data, faster and more easily, so that you can use it in ways that you haven’t been able to before.

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Four Meat Trends to Watch This Year

The meat department grew 19.2% in 2020, to $82.5 billion. Here are four key trends for manufacturers and retailers to keep growth going in 2021.

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Frequent Shopper Data Analysis Turns Around Underperforming Brand and Boosts Category Sales at Retailer

A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.

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The Future of Food: Five Consumer COVID Trends That Are Here to Stay

Five key trends that are redefining the future of food that CPG manufacturers and retailers should be watching for.

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