Blog

Ten Ways to Better Meet the Changing Needs of SNAP Shoppers

IRI’s Sally Lyons Wyatt offers 10 strategies to sustain profits, drive growth, and attract and retain this critical shopper demographic.

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The Keys to Driving CPG Growth Through a Potential 2023 Downturn

As more economists make predictions of a pending recession, CPGs need to focus on several key priorities to sustain growth through 2023 and beyond.

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The Future of CPG Products Will Be Sustainable

IRI and the NYU Stern Center for Sustainable Business have just released a report that highlights key data from the fourth annual CSB Sustainable Market Share Index™ and new survey data on consumer perception and actual purchases of sustainability-marketed CPG products.

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A New Menu of Food and Beverage Opportunities

IRI's Sally Lyons Wyatt explains the tactics you can use now to win in the food and beverage category.

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Optimize Your Media Spend Amid Inflation and Shrinking Budgets

Learn how marketers can successfully leverage data-as-a-service solutions, data-informed audience targeting, and in-flight and post-campaign measurement tools to maximize sales with limited media spend.

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How to Create Opportunity in an Inflationary Environment

IRI shares four key strategies that brands and retailers should consider to offset the cost increases due to inflation and provide a better value proposition to consumers.

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How Brands Can Unleash the Power of Multicultural Marketing

Multicultural marketing is not a fad or trend — it’s an urgent priority for any marketing plan that hopes to effectively reach mainstream consumers in America today.

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The Global Appetite Is Growing for Sustainable Snacks

IRI's Sally Lyons Wyatt reveals six worldwide sustainable snacking trends that we believe are poised to grow over time across several markets.

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How They Did It: Nine Ways the Fastest-Growing CPG Companies Accelerated Growth

IRI’s KK Davey and Cara Loeys explain the most important themes that have been integral to leading CPG growth over the past year.

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Making the Most of Meat Growth in 2022

IRI's Jonna Parker shares strategies for sustaining meat department growth in 2022 through product variety, finding the right mix of premiumization and affordability, engaging young shoppers, providing meal and entertainment solutions incorporating meat, and more.

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How to Continue the Deli and Perimeter Bakery Momentum in 2022

Explore the latest trends, top-performing products of 2021 and learn how to keep the momentum going in 2022 and beyond.

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Can’t Afford A Super Bowl Ad? Here’s the Playbook for Smaller CPG Brands

IRI’s Nishat Mehta explains the three best “bang for your buck” strategies for smaller CPG brands to drive growth.

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Top Trends in Dairy for 2022

Read about important dairy trends and get tips on successfully navigating what could be a challenging year for the category.

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In-Flight Optimization Just Got Better By Combining Attention Metrics with Real-Time Sales Lift

Here is how IRI is working with Adelaide to give brands a more transparent measure of ad quality.

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Advanced Audience Targeting on a Small Marketing Budget

Learn how small and medium businesses can achieve higher return on ad spend, enhanced personalization and better engagement.

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Seven Strategies for CPG Growth in 2022

This blog from IRI’s Krishnakumar Davey reveals how manufacturers and retailers can respond to the changing CPG landscape with the right answers.

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Make Your Media Spend Data More Actionable Through Automation

Learn how to free up hours and resources, customize your insights and analysis, and generate faster insights to optimize media spending and accelerate brand growth.

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Connect with Consumers in Grocery Fresh by Balancing Affordability and Premiumization

Read about the key actions that can help CPG manufacturers and retailers alike strike the right balance in fresh food.

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Sustainability-Marketed Products Continue to Grow in Importance for CPG Sales and Margins

Learn about the growth of sustainability-marketed products and how they can help drive CPG sales growth, higher margins and customer satisfaction.

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Consumers Are Talking. Are You Really Listening?

Read how a legacy comfort food brand used social media tracking tied to point-of-sale data to optimize their social media marketing.

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