Blog

Snack Attack: What to Expect Next in CPG Snacking

Our latest blog from IRI’s Sally Lyons Wyatt outlines 10 action steps you can take to capture your fair share of the expected 2021 growth in snacking.

Read More

Unleash the Power of Your Data and Improve Your Marketing

In our latest blog, we share how you can get more value from your data, faster and more easily, so that you can use it in ways that you haven’t been able to before.

Read More

Four Meat Trends to Watch This Year

The meat department grew 19.2% in 2020, to $82.5 billion. Here are four key trends for manufacturers and retailers to keep growth going in 2021.

Read More

Frequent Shopper Data Analysis Turns Around Underperforming Brand and Boosts Category Sales at Retailer

A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.

Read More

The Future of Food: Five Consumer COVID Trends That Are Here to Stay

Five key trends that are redefining the future of food that CPG manufacturers and retailers should be watching for.

Read More

Leverage the Power of Perishables by Differentiating Fresh Food Offerings

Three key areas offer retailers and manufacturers fantastic differentiation opportunities, whether in-store, online or out-of-store with digital or other media.

Read More

Customer Loyalty Insights Reveal CPG Omnichannel Retail Trends

E-commerce has been a hot topic for years, but 2020 will go down in the record books as the year that the online shopping flame exploded into a raging inferno.

Read More

E-Commerce, Consumer Mobility and Food Service Can Drive Growth in Convenience Retail in 2021

Understand the different pockets of growth for convenience and how to best leverage them.

Read More

Keep CPG Brands In-Stock With Automated Alerts

Even in the best of times, keeping grocery store shelves stocked is a monumental and incredibly complex task. No doubt, 2020 was not the best of times, and even now that we are into 2021, COVID-19 continues to spiral across the country.

Read More

Five Ways CPG Brands Can Use Media to Grow During Uncertain Times

A grocery store with never-ending lines, empty shelves and outdated displays. Shoppers racing to the toilet paper aisle to grab the last rolls.

Read More

In-Store Grocery Merchandising: More Changes on Display

Even with all of us now masked at the store, the grocery shopping experience is starting to feel more like it used to, especially as we increase our visits to stores.

Read More

Getting to Know Cash-Strapped CPG Shoppers: It’s More Than Income

As the economic hit triggered by coronavirus continues to impact almost every part of our lives, CPG manufacturers have had to deal with several challenges over the past seven months. Out-of-stocks, less shelf space at some retailers and continually changing shopper behavior h...

Read More

Deliver Seasonal Joy with These Influencer Marketing Strategies

Many are making their lists and checking them twice. With the holiday shopping season upon us, it’s only natural to wonder how the pandemic may shape the period that’s arguably the most profitable time of the year for CPG and retail.

Read More

CPG Demand Planning: Increasing Certainty in an Increasingly Uncertain World

The past six months, in both the world at large and in the CPG industry in particular, have been nothing less than a rollercoaster for most of us. As consumer demand has shifted and shopper behavior has evolved, manufacturers and retailers have needed to rapidly keep up. But w...

Read More

CPG Brands and Retailers: Avoid Scary Sales Results This Halloween Season

Halloween is right around the corner, but with COVID-19 still lurking across most of the U.S., trick-or-treating, big costume parties and other beloved traditions and gatherings are going to look much different this year. The pandemic continues to add extra complexity to all a...

Read More

Three Trends That Are Shifting the U.S. Pet Supply Industry During COVID-19

Today’s pet owners are taking their love of pets to a new level. When pet owners browse aisles for kibble, catnip and treats, they’re bringing the same list of requirements that they’d bring to the grocery aisle for the products they are going to consume. The leading trends ar...

Read More

25 Years of New Product Winners in CPG Reveals Cultural Snapshots

We decided to go for a dig through our digital archives for a detailed view of the top CPG food and non-food products sold through multi-outlet channels during the past quarter century.

Read More

Past Recessions Meet Current Health Crisis to Shape New Market

By now you’ve likely lost track of how many times you’ve heard “unprecedented” used to describe life during COVID-19. While we haven’t experienced a pandemic like this in our lifetimes — and hopefully won’t again — we have experienced economic recession. A little more than a d...

Read More

The Next Normal: Using Foot Traffic and Sales Data to Map the Road to Recovery

As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place.

Read More

How Shoppable Recipes Are Powering Short- and Long-Term Growth for CPG Manufacturers and Retailers

The impact on CPG due to the coronavirus pandemic has been undeniable. For the past few months, it has been fascinating to watch canned goods and other center-of-store products experience unprecedented levels of growth.

Read More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Enter security code:
 Security code