About the Program
The DAP makes Circana's assets and expertise available to smaller CPGs to help them forge stronger partnerships with large retailers and more easily scale their companies.
Companies that are part of the Circana DAP receive operational support such as data, training and consultative services, so that they can develop insights and have the resources they need to achieve positive organizational growth for themselves, their families and their communities.
We source program participants from businesses that are accredited via the Women's Business Enterprise National Council (WBENC), the National Minority Suppliers Development Council (NMSDC) and from retailer recommendations, as many have their own diversity supplier programs.
To participate in DAP, companies must be minority- or women-owned consumer goods companies with $1 million to $25 million in annual sales and looking to scale their businesses.