The IRI Diversity Advantage Program

Empowering minority- and women-owned CPGs to grow

At IRI, we believe that smaller diverse-owned businesses deserve equal opportunity to leverage their talents for growth. Diverse supplier ecosystems have proven to be effective in combating social injustice and generating economic opportunities for disadvantaged communities. With our deep data, analytics and technology expertise, coupled with strong retailer relationships, IRI is uniquely positioned to support and accelerate supplier diversity in the consumer goods industry.

The IRI Diversity Advantage Program (DAP) was created by employee volunteers to support our vision of a fair and equitable consumer goods industry. It's a way to do our part to help level the playing field for smaller minority- and women-owned businesses.

The DAP supports minority- and women-owned CPG companies that are looking to take the next step to growth. We source program participants from businesses that are accredited via the Women's Business Enterprise National Council (WBENC), the National Minority Suppliers Development Council (NMSDC) and from retailer recommendations, as many have their own diversity supplier programs.

IRI was honored to receive the first Progressive Grocer Impact Award for Diversity and Inclusion for our DAP. The publication described DAP as "a great way to level the retail playing field" and a way for IRI to leverage its unique position as a big data and analytics innovator to "make a difference in combating social injustice and generating economic opportunities for disadvantaged communities."

Program Details

The DAP makes IRI's assets and expertise available to these smaller CPGs to help them forge stronger partnerships with large retailers and more easily scale their companies. Companies that are part of the IRI DAP receive operational support such as data, training and consultative services so that they have the resources they need to achieve positive organizational growth for themselves, their families and communities.

To participate in the DAP, companies must be minority- or women-owned consumer goods companies with $1 million to $25 million in annual sales. Companies interested in participating in the program can email for information on how to apply for the 2022 program.

To learn more about the program, read the IRI DAP press release.

Retail Partners

These retailers are partnering with IRI to support the initial phases of the Diversity Advantage Program.


Program Participants



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