Big data, analytics and insights that power action and growth

As one of the original innovators in big data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses.

We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform, IRI Liquid Data®.

Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we ensure that your business can better leverage data to help you grow.

We deliver growth to CPG Manufacturer, retail, OTC health care and media clients through our six key areas of expertise:

How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.

The future of CPG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper solutions focus on deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to “win” the sale and the shopper.

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyze and determine the best path.

Are there ways for you to better maximize your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.

The world of retail is evolving quickly, from experimentation with new brick-and-mortar store formats to the rising impact of e-commerce. Consumer preferences and expectations are also changing, including where they shop and what they buy. To win, retailers and their supplier partners need faster access to integrated insights which are supported by technology that enables faster decision-making and better collaboration.

Big Data. Private Cloud. Applications. Visualization. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. The IRI Liquid Data® platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to partner with us.

We are also passionate about bringing positive change to the world around us.

Diversity and Inclusion

We believe that including people from many different walks of life, ethnicities, origins, experiences and perspectives makes all of us stronger and better able to serve our clients. It’s also the right thing to do. From active employee resource groups, mandatory training to uncover and address unconscious bias and holding ourselves accountable to the highest ethical standards, to our Diversity Advantage Program that supports diverse-owned businesses, we focus on building opportunity.

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Corporate Social Responsibility

We have long embraced the principles of sustainability which are embedded in how we plan, operate and innovate at IRI. As a global business, we take social responsibility, environmental stewardship and holistic governance seriously as we uphold our long-standing commitments to our stakeholders and the nations, cities and communities in which we live and work. Read more in our Corporate Sustainability Report.

Community Engagement and Philanthropy

We are committed to regularly engaging with our communities through organized philanthropy and volunteerism to help bring more resources where they are needed most. Every IRI office throughout the world is active in fundraising and volunteering with various global and local charitable organizations, and IRI focuses its firm-wide philanthrophic efforts primarily on diversity and technology initiatives.

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.