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CPG Consumers Seeing Price Increases and Out-of-Stocks as COVID-19 Launches a Recessionary Period

So much has changed during the past few months since COVID-19 became a public health crisis and has now morphed into a financial pandemic creating havoc in the U.S. and globally.

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Meat Sales Are Soaring During the Pandemic: What’s Next?

Amid concerns over the meat supply chain as a result of plant closures due to the coronavirus.

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When Consumers Want to Stock up and Get Out: Integrated Insights Capture High-Value Shoppers on the Fly

We are now a few months into the COVID-19 pandemic in the U.S.

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How to Manage Phantom Inventory in the Age of COVID-19

Phantom inventory is one of the biggest challenges that retailers face when managing proper inventory levels and availability on the shelf.

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How Automated Insights Are Powering Retailer-Supplier Collaboration as COVID-19 Presents More Challenges

With consumers continuing to panic-buy and stockpile items from the grocery store, the CPG sector is on the front lines of the rapidly shifting COVID-19 pandemic.

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COVID-19 and Its Impact on CPG and Total Store Sales

Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.

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CPG Stockpiling: What to Expect Now and When It’s Over

Past crises provide a look at the short- and long-term effects of stockpiling behavior.

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Four Ways Larger CPGs Can Best Manage a Grocery Stockpiling Event

See recommendations on how to navigate stockpiling challenges during this time

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Five Ways Smaller Brands Can Manage a Stockpiling Event

There are unique recommendations for smaller and lower-penetration brands during this time.

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Taking a Stand for LGBTQ Equality

Most of us have heard the adage that “doing good is good for business.” There are dozens of studies that prove equality, diversity and inclusion at work are good for the bottom line.

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The Rise of Hard Seltzers and What’s Next in Beverage Alcohol

Many people say that fashion is the mirror of society, but another way to see how culture is evolving is by looking at what people are drinking.

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The Beauty Trends That Are Driving Change, Including Among Multicultural Consumers

Accounting for $41.6 billion (in L52W in MULOC) and touching nearly every household in the U.S., the beauty industry is massive and constantly evolving.

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Beyond Milk and Meat: Plant-Based Foods Continue to Sprout New Growth Across Categories

Consumer interest and adoption of plant-based foods continue to surge, and we’re now at a tipping point where I think it’s safe to say these foods are becoming mainstream. Food Business News recently called plant-based foods the trend of the year, as consumers increasingly inc...

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Cannabis in CPG: A New Crop of Opportunity

Legal cannabis is turning into a game-changer for the CPG industry. Many retailers’ shelves that currently hold plant-based hand creams and herb-infused kombucha can expect an extra ingredient to make its way into those products soon: cannabidiol (CBD).

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Unmasking How CPGs Can Get as Close to Their Customers as Direct-to-Consumer Brands

Direct-to-consumer (D2C) brands have some major advantages over legacy brands: they can often get to market faster, they can experiment more freely with partnerships and distribution models, and they are rarely seen as commodities. Most importantly, they intimately know their ...

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Shopper Data Is the Key to Sizzling Up Long-Term Success

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

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What Most “Optimized” Ad Campaigns are Still Missing

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

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Follow the Laws of Physics to Reduce Retail Disruption

Consumers continue to disrupt the marketplace as they increasingly prefer seamless omnichannel shopping experiences over brick-and-mortar-only ones.

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Balancing the Changing Consumer Pendulum in Fresh Foods

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

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The Best of Both Worlds: Panel and Shopper Loyalty Data

Anybody working in consumer packaged goods (CPG) on the manufacturer or retailer side over the past 20 years is likely very familiar with panel data. It’s like a dependable, reliable friend – always there when you need it, and something you can count on it to provide solid ad...

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