Consumer and Shopper

Activation

Incite consumer action.

Understanding what you need to do to move consumers to action is what IRI’s activation solutions are all about. We’ll help you uncover exactly what you need to do to get shoppers to take action at the physical and digital shelf.

With our activation solutions, identify the stores that matter most to your shoppers.

Want higher incremental revenue? Optimise your in-store activation. We make it easy to evaluate where individual households are likely to shop and how much of their wallet they are likely to spend at a particular store.

Leverage an intuitive and flexible shopper-intelligence platform.

Shopper needs change quickly. We help you keep up. Our shopper-intelligence platform allows you to rapidly analyse product switching, basket-level co-purchasing, category leakage and other consumer analysis. With it, you will be able to build impactful strategies and tactics to engage your shoppers.

How We’re Different

MORE ACCURATE

HIGHER ROI

BETTER ALLOCATION OF ACTIVATION DOLLARS

We combine our database of 110 million households with our Consumer Network™ panel data, point-of-sale (POS) data and sophisticated analyses, giving you more accurate and actionable insights that lead to higher ROI. We also help you prioritise your activation resources so that you spend your dollars wisely for the best return and growth.

Results

ACTIVATION

A leading global beverage manufacturer wanted to continue the momentum of strong sales performance of its energy drink brands by introducing additional promotional displays at a key retailer. Read More

What Our Clients Are Saying

“IRI understands the needs of our business and provides clear solutions that will make a huge impact. Their significant expertise and superior customer service, coupled with their sophisticated solutions, help us compete in the highly competitive dairy category.”

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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