Marketing Materials for Academies

What is Spark?

The IRI team have partnered with the Co-op to create the Spark project. Together, we want to help young people to thrive and come back stronger after the experiences of the pandemic. We hope that taking part in this project will ignite the creative flames of students across the Co-op Academies Trust and offer them a taste of what a career in the Big Data and Technology industry might be like. Our industry thrives on ideas, insights and bags of energy, things we believe young people will have plenty of!

Spark will give them first-hand experience of working in the world of Data and Technology as well as introducing them to some supportive and influential people in the industry to help develop and grow their professional networks.

Each team will be challenged to answer the same brief, What’s the Next Big Thing in Ready Meals? Students will be given access to the Co-op shopper and sales data that sits within the Co-op Liquid Data insights platform developed by IRI. They will be supported by IRI and Co-op mentors and given coaching to help them develop their proposals.

Teams of between 2 and 4 students will present their Ready Meal ideas including the insights that informed them, at Co-op’s Angel Square auditorium Manchester in December. An experienced group of guests from across the industry will join IRI MD, Dan Finke, including Steve Murrells, Co-op Group CEO, Charlotte Lock, Co-op Director of Data & Loyalty, Jaime Silvester, IRI UK Head of Retail, Chris Tomlinson, CEO Co-op Academies Trust, Michelle Rowley, Head of Co-op Product Development & Innovation, Segun Akinwoleola, Founder of The Gym Kitchen and Adam Leyland, Editor-in-Chief at The Grocer.

The team with the best idea will win a trip to Athens, where they will spend time in our Analytics Centre of Excellence. A great opportunity for work experience as well as some sunshine!

We wish all teams the best of luck and look forward to seeing their ideas later in the year.