Private Label

Private Label

The Rise and Evolution of Private Label in Australia

Fuelled by retailer investment and price advantage, the private label sector in the Australian market is valued at $17.7B and continues to grow. In fact, private labels dollar growth of 3.9% amounted to an additional $662 million in sales; its dollar growth is 1.8 times higher than branded products.

Shoppers relentlessly price comparing to keep their CPG spending in check is important in the context of private label, because the price gap between private label and national brands remains significant across all retail channels.

Private label growth, and countering the threat of private label requires strong assortment management. Manufacturers players can identify opportunities immediately and plan quickly and accurately to ensure the optimum private label and brand assortment for each category.

IRI’s Point of View “Private Label: The Rise and Evolution of Private Label in Australia” explores how the next wave of Private Label will be fed by diversification and Premiumisation and how future private label will no longer be just traditional players.

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