The CPG industry had a somewhat lackluster year in 2016. While sales rose to nearly $800 billion, dollar sales growth was the lowest it has been since 2011, coming in at just
1.4 percent. This slowdown is due to deflationary pressures, as average price growth dropped to 0.8 percent in 2016 compared to the previous four years where the average was 2.3 percent annually.
Despite the challenges the CPG industry faces, there are still ample opportunities for growth. They are tied to a deep understanding of evolving shopper needs and behaviors.
The latest Growth Leaders Report from IRI and BCG, which assesses the growth performance of more than 400 CPG companies with annual U.S. retail sales of more than $100 million, discusses the ways in which companies are harnessing consumer understanding for growth. In this report, you’ll read about the trends driving performance in the sector as well as the specific strategies that are catapulting these pioneering companies to success.
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