"Now, here, you see, it takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" – Through the Looking Glass, Lewis Carroll
As a manufacturer or retailer, knowing your customers and how to satisfy their needs is your top priority. But the consumer landscape is more competitive than ever. People are changing how, where and when they shop. They go online, even while at the shelf, to explore competitive products and compare prices. Most regularly visit at least three retailers for their CPG shopping. And, with the growth of e-commerce, the distinction between CPG channels is blurring. The shopper path is purchase is now several webs and loops rather than a straight line to the sale.
How can you stay relentlessly relevant and, more importantly, find new ways to grow? You have to run at least twice as fast.
As one of the original innovators in Big Data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses.
We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform.
Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we ensure that your business can better leverage data to help you grow.