ABOUT US

Big data, analytics and insights that power action and growth

As one of the original innovators in big data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses.

We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform, IRI Liquid Data®.  

Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we ensure that your business can better leverage data to help you grow.

We deliver growth to CPG Manufacturer, retail, OTC health care and media clients through our six key areas of expertise:

Market Performance and Strategy

How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.

Consumer and Shopper

The future of CPG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper solutions focus on deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to “win” the sale and the shopper.

Analytics and In-Market Execution

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyze and determine the best path.

Media

Are there ways for you to better maximize your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.

Retail

The world of retail is evolving quickly, from experimentation with new brick-and-mortar store formats to the rising impact of e-commerce. Consumer preferences and expectations are also changing, including where they shop and what they buy. To win, retailers and their supplier partners need faster access to integrated insights which are supported by technology that enables faster decision-making and better collaboration.

Big Data Technology

Big Data. Private Cloud. Applications. Visualization. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. The IRI Liquid Data® platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to partner with us.

How can we help you supercharge growth and profitabilty?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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