About Us

Big data, analytics and insights that power action and growth 

As one of the original innovators in big data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses.

We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform, IRI Liquid Data®.  

Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we ensure that your business can better leverage data to help you grow.

We deliver growth to CPG manufacturer, retail, OTC health care and media clients through our six key areas of expertise:

Market Performance and Strategy

How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.

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Consumer and Shopper

The future of CPG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper solutions focus on deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to “win” the sale and the shopper.

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In-Market Execution & Analytics

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular manufacturer or retailer, we help you analyze and determine the best path.

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Can you be more efficient and effective with your media spend? Did your advertising lead to any sales? Our Media solutions include household-level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.

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The world of retail is evolving quickly, from experimentation with new brick and mortar store formats to the rising impact of e-commerce. Consumer preferences and expectations are also changing, including where they shop and what they buy. To win, retailers and their supplier partners need faster access to integrated insights that are supported by technology that enables faster decision-making and better collaboration.

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Big Data. Cloud Computing. Integrated Data. Mobile. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. The IRI Liquid Data® platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to join us.

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While market intelligence, data and analytics is our business, innovation is our DNA. We have continually leveraged first-to-market technology to disrupt the status quo to propel our clients’ businesses into the future and meet their evolving needs.

Here are some of the highlights:

  • Information Resources, Inc.® is founded, and an indelible mark on the industry begins.

  • The introduction of BehaviorScan establishes IRI as a new force in marketing data.

  • IRI creates InfoScan, the first national scanner-based tracking system.

  • Transatlantic expansion begins with the UK introduction of InfoScan.

  • IRI's cutting-edge household panel process brings product scanning to where people live.

    IRI also builds and sells pioneering database technology, Oracle Express / OLAP, still in use today.

  • The influence of IRI and InfoScan spreads across Europe.

  • IRI's web-based integrated business intelligence resources CPGNetwork® is introduced, enabling critical reporting and functionality.

  • Xlerate, quickly followed up by PowerPlus®, provides even more enhanced visualization support.

  • BPM® introduced the first generation of our celebrated enterprise-class business decision support software.

  • IRI Liquid Data® revolutionizes the industry with disaggregated data, automated analytics and breakthrough in-memory technology, years ahead of competitors.

  • The birth of Liquid Modeling™ empowers clients through entire category dynamics and more accurate marketing ROIs.

  • A new business strategy, Growth Delivered, signals an all-new commitment to client performance.

    IRI also acquires Aztec, expanding into Asia, Africa and Australia.

  • IRI partners with Rentrak, comScore and Oracle to bring disaggregated media and social data into Liquid Data.

  • A groundbreaking partnership begins with MasterCard Advisors, offering a full view of purchasing habits for consumer segments.

  • IRI launches major upgrades to Liquid Data including IRI Private Cloud, IRI Lift and Q-IRI.

  • Clients gain unprecedented access to real-time analysis and optimization to personalize their marketing campaigns with the introduction of the IRI Personalization Suite.

Growth Delivered.
It’s what we do.

How can we help you supercharge growth and profitability?

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