Building Bridges to a Growth–Filled Tomorrow
Recent years have seen a significant uptick in new CPG products that address a finite—even targeted—sector of the market. Smaller players have proven adept at new product development, hitting on key consumer priorities and pairing these brands with a marketing story that brings them to life.
In this era of consumer personalization, CPG marketers of all sizes must view new product success through a new lens. One hundred million dollar product launches remain, but 80 percent of top new brands earn less than $40 million in their first year on the market.
Click here for a detailed new product launch assessment that will provide valuable perspective to enable accurate sales forecasts and a keen understanding of the broad impact of innovation done well.
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