Press Releases
European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis
2018/07/18

Google Selects IRI to Join New Measurement Partners Program
2018/07/18

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent


Private label outperforms FMCG brands in Europe, as retailers up product quality in a bid to drive differentiation and loyalty – new IRI report reveals
2018/07/05

Regional value share for private label grows to highest levels at 39.4%


IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions
2018/05/23

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise


‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories
2018/04/04

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.


1 in 5 meals eaten out of home as European consumers favour service over home cooking
2018/03/07

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017


Shoppers in South Africa buy more healthy and organic food than in Europe according to new IRI Shopper Survey
2017/12/04

43% of shoppers driven by a desire to lose weight
Three-quarters driven by sense of wellbeing when buying food


IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment
2017/11/13

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market leading LIQUID MODELING™* platform, the new IRI Assortment Optimization Superior and IRI Price & Promotion Superior solutions use store-level data to provide brands with critical business insights to keep up to speed with customers and competitors.


IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores
2017/11/08

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.


Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report
2017/10/23

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping


Healthy eating trend boost for vegetarian, free-from and organic food producers
2017/10/02

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food
German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options
‘Free-from’ food on the shopping menu of one third of shoppers


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
2017/09/21

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


Globus selects IRI as its preferred partner for data sharing and technology in Germany
2017/09/11

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers


IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for R 95 000 in just three weeks
2017/07/24

Cooperation agreement entered into by IRI and EROSKI
2017/07/17

EROSKI to develop innovative supplier collaboration platform with IRI


IRI calls for industry standard on Big Data Collaboration
2017/07/06

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth


IRI and M&S to address Consumer Goods Forum Global Summit 2017 on how retailers and CPG manufacturers can share big data for smart growth
2017/06/08

Price rises and private label drive up sales of olive oil across Europe
2017/05/03

IRI announces change in senior management team: Anthony Graham to lead IRI Solutions and Innovations team as Lynda Gammell moves to new IRI role
2017/01/25

IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI took effect Tuesday, 3 January 2017.


Europe’s FMCG brands reduce reliance on price promotions claims IRI
2016/11/29

IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.