The consumer buying revolution: The here and now by Ruth Butler

THE CONSUMER BUYING REVOLUTION: THE HERE AND NOW BY RUTH BUTLER

The consumer buying revolution: The here and now by Ruth Butler

The evolution of the internet, the increasing uptake of digital devices and the continued development of technology solutions is disrupting the consumer goods industry in a way which is significantly changing the dynamic between consumers and retailers.

Shoppers now have unprecedented access to more information, products and choice and this is affecting their buying behaviour. Both online and offline retail environments are being impacted and this is putting pressure on the relationships between manufacturers and retailers to deliver products which meet the increasing demands of consumers.

In order to compete, brands and retailers must collaborate for success and know and understand consumers better than they know themselves.

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