The Connected Consumer: Understanding today's complex shopper journey

understanding today's complex shopper journey

The Connected Consumer: Understanding today's complex shopper journey





The consumer landscape is evolving at an incredibly rapid pace as are the diversifying needs of today’s shoppers. Changing social values, shifts towards holistic health and increasingly connected consumers are driving increasingly complex shopper journeys and the blurring of retail channels. As a result, retailers and manufacturers need to respond to the growth of online retailers and varying shopper needs at the local market level.

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