Launching winning innovations requires the most accurate category narrative, deep insight on the competitive landscape, a process to continuously identify growth opportunities, and fast tools – all factors that support a test-and-learn mindset.
Unlock Your Brand’s Potential
Leading brands choose Circana as their innovation partner because they want the most granular datasets and industry-leading modeling techniques to achieve their innovation objectives. While 80% of innovation fails, clients use our insights to confidently identify and launch winning innovation bundles.
Why choose Circana’s Innovation Solutions?
Accurate and validated approach
- Validated forecast accuracy of +/- 10% compared to an industry average of 20% to 30%
Integrated results and insights
- Solutions integrated with Circana’s industry leading datasets, available on demand in Unify+™
- The industry’s only verified purchase behavior concept testing approach
Flexible inputs and user-friendly platform
The only provider to reflect client brand and category definitions
Why Circana Innovation?
Managing a winning innovation process is about predicting where the market will be and what your consumers will want, and then developing products to meet those future needs. In the midst of so many unknowns, innovation marketers need tools to predict, identify, and optimize with confidence. Our suite of innovation solutions helps marketers make confident decisions at every phase of the innovation process.
Consumer Decision Tree
Develop an informed category narrative, product shelving, and sell-in opportunities based on shopper behavior insights
Hendry Market Structure
Increase your innovation’s success rate by accurately understanding the competitive landscape and key attributes
Growth Predictor
Develop a continuous pipeline of innovation and brand optimization opportunities to drive incremental growth
Concept Testing
Identify winning products, packaging, and positioning elements throughout the innovation process
Store Testing
Make smarter investment decisions based on a rigorous, automated solution that offers speed to insight