Press Releases

Vor dem Einkauf Preisvergleich im Internet – am liebsten auf dem Smartphone
22.11.2017

Das Einkaufsverhalten im Lebensmitteleinzelhandel, in Parfümerien und in Drogerien:
Große IRI-Shopper-Umfrage zu Trends, Kanälen und dem Einfluss der Digitalisierung

  • Ein Drittel der europäischen Shopper informiert sich vor dem Einkauf im Internet
  • 65% dieser Online-Informationssuchenden recherchieren Angebote mit dem Smartphone
  • 85% der Shopper erstellen eine Einkaufsliste – aber nur jeder Zehnte macht das auf dem Smartphone
  • In Deutschland wollen 14% der Befragten in den nächsten sechs Monaten definitiv oder sehr wahrscheinlich Lebensmittel sowie Drogerie- und Parfümerieartikel im Internet kaufen


IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores
08.11.2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.


Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report
23.10.2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping


Healthy eating trend boost for vegetarian, free-from and organic food producers
02.10.2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food
German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options
‘Free-from’ food on the shopping menu of one third of shoppers


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
21.09.2017

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


Globus entscheidet sich für Datentechnologie von IRI
11.09.2017

IRIs Holistic Retail Solution ermöglicht Globus und seinen Lieferanten komplexe Analysen und detaillierte Transaktionsdaten-Insights.


IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for €7k in just three weeks
24.07.2017

Cooperation agreement entered into by IRI and EROSKI
17.07.2017

IRI calls for industry standard on Big Data Collaboration
06.07.2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth


IRI and M&S to address Consumer Goods Forum Global Summit 2017 on how retailers and CPG manufacturers can share big data for smart growth
08.06.2017

Olivenöl-Preise nicht zu bremsen
04.05.2017

Deutsche mussten 2016 weitere 7,3 % mehr für Olivenöl zahlen


Price rises and private label drive up sales of olive oil across Europe
03.05.2017

Der Siegeszug der Superfoods
10.02.2017

Chia, Quinoa und Co wachsen fast durchgehend im dreistelligen Prozentbereich


IRI announces change in senior management team: Anthony Graham to lead IRI Solutions and Innovations team as Lynda Gammell moves to new IRI role
25.01.2017

IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI took effect Tuesday, 3 January 2017.


Erstes Online-Panel für Konsumgüter
14.12.2016

IRI startet im E-Commerce ab sofort mit selektiver Kosmetik


Prosecco in ganz Europa auf der Überholspur
13.12.2016

Champagner bleibt 2016 aber umsatzmäßig an der Spitze +++ Die Deutschen trinken mit Abstand am moisten Sekt +++ IRI-Studie vergleicht Schaumwein-Zahlen aus sechs europäischen Ländern


Europe’s FMCG brands reduce reliance on price promotions claims IRI
29.11.2016

IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.


Vielfalt im Regal schwindet
24.06.2016

Europäischer Trend noch nicht in Deutschland angekommen – Sortimentsoptimierung laut IRI ein oft unterschätzter Erfolgsfaktor


Private label under pressure as share of total FMCG market falls – according to new IRI global private label report
22.06.2016

Price wars, national brand promotions and shopper behavior all challenging the role of private label on the shelf


IRI highlights reduction in range assortment across Europe
16.06.2016

The new IRI white paper Shrink to Grow guides retailers and manufacturers on how to grow sales by monitoring assortment with big data analytics