Because you can never stop innovating.
It's a fact – 60 to 80 percent of new CPG product launches fail in some way. Those that don't fail rarely make substantial inroads with revenue until year two. IRI's Innovation solutions give you the direction you need to help make your new product a success, from concept to launch and beyond.
We help you identify exactly what you need to know to be successful when developing and launching new products.
Our marketplace execution solutions help you be successful in forecasting sales for the new product, identify critical success factors, optimize launch plan, and enhance media and retail activation planning.
After launch, we monitor sales, share and distribution, comprehend consumer awareness, interest and satisfaction, and determine where the new product is sourcing volume.
Once the innovation is in-market, we'll help you set management expectations and manage production by providing early and accurate sales forecast. We monitor and analyze sales performance in near real-time by leveraging the IRI Liquid Data™ Platform.
We maximize the launch plan by identifying additional growth opportunities for innovation by understanding consumer awareness, interest and satisfaction, and determining where the new product is sourcing volume.
Get an early read on consumer interest, satisfaction and repurchase intent for your new product by surveying actual buyers. Then, trawl social spaces to determine consumer sentiment and develop strategies to drive sales. Finally, strengthen retailer relationships by quantifying the impact of the new product on category sales and the competition.

How we're different

Understanding actual shopper behavior
Our approach is targeted toward key consumer and shopper segments, and anchored in actual behavior - what people do, not just what they say they do.
50+ years of market structure knowledge
Linking Hendry’s market structure with our rich consumer and shopper insights assets, as well as other predictive marketing analytics capabilities, gives our clients competitively-advantaged insights.
Shopper-defined competitive set across categories
We assess how shoppers today actually look for solutions across a wide range of categories, rather than relying on predetermined competitive-set definitions to find and size innovation.
Best-of-breed partners
Our Innovations solutions partners help us improve our clients' chances of new product success.
IRI works with APT to accurately measure the profit impact of innovation.
Top Box Associates
IRI works with Top Box to offer accurate sales forecasts for new products before launch to help clients improve financial performance.
"IRI delivers the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth. Their vertical beverage alcohol expertise and software solutions are unmatched in the industry."

Republic Beverage Company

What our clients are saying...
How can we help you supercharge growth and profitability?

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