Reduce risk, increase profit.

It's a waste of marketing investment to try to reach every single type of consumer all of the time. Our Segmentation solutions profile shoppers based on what they do and their attitudes, so that you know when and where to reach them most effectively.

IRI’s Segmentation solutions profile shoppers based on attitudes toward major trends including the economy, technology, healthcare, aging and nutritional and eating habits - and leverage mobile technology to capture in-the-moment point-of-purchase and consumption/usage behaviour among key consumer segments.
Use this profile information to better determine your marketing, product and category management strategies - ultimately reaching the right customers in the right way and at the right time.
Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.
Answers questions such as: Did the economy impact my buyers? Should I change my messaging? Are my consumers using a lot of technology to make purchase decisions? Should I invest more in media and what type - brand-building, coupons or something else?
Profile shoppers based on attitudes toward specific custom client views including segmentation to match to a client's own proprietary consumer databases.
This adds supplementary information on purchase, demographic, and other attitudinal information to the client's database to provide a total share of market view.

How we're different

Deep digital insights.
We offer deep insights based on the relationship between technology use and path to purchase, so we can quickly advise if a digital promotion will resonate with a particular category or brand. We can also advise which consumer segments provide the best opportunities for online expansion and future digital engagement.
Insights on millennials to Boomers.
We help clients overcome a sometimes limited and monolithic view of younger and older consumers’ buying preferences, lifestyles and needs. Then, we identify new opportunities for growth including where disruptive innovation is needed, who is really the best target segment for your brand, and what messaging resonates with them.
Building segments organically based on multiple data sources. 
Our industry-leading partnerships of consumer, social, and transactional data contribute to our large, integrated and actionable data sets.
"IRI brings a higher level, 360-degree analytical view of consumers to help us understand who they are and what is important to them."

Campbell Soup Company

What our clients are saying...
How can we help you supercharge growth and profitability?

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