Shopper research

Insights through Basket Analytics. Know your consumers like never before.

What are they buying?
Where do they shop?
When are they consuming products?
Our Insights solutions tell you this and more, including consumers' on-the-go and in-the-moment needs.

Icon 1 Shopper research

Embed relevant and immediate consumer and shopper insights into all of your key business decisions.

Our solutions synthesize hundreds of product, household and trip attributes and distill them down to the most meaningful views. Whether looking at how low-income shoppers buy snacks on food shopping trips or evaluating seasonal and geographic differences for an allergy remedy, you get direct and immediate insights.

Millions of consumers and billions of transactions at your fingertips.

Loyalty card member transaction data helps overcome sample size constraints and allows marketers to understand consumer behaviour faster and at a more granular level.

Understand consumers' in-the-moment shopping, consumption and usage behaviours.

Through a mobile app, you can profile shoppers and their purchase, consumption, usage occasions and locations, and increase coverage across hard-to-reach channels and demographics. This means that they have to rely less on memory, and that their point-of-purchase and in-the-moment behaviour gets accurately captured, providing rich context for their purchase decisions.

How we're different

No sample size constraints
IRI nearly eliminates sample size constraints, which is particularly helpful when launching niche or regional brands. It also allows manufacturers to plan consumer tactics and strategies at the size, flavour, scent or item level.
Unique tracking of on-the-go behaviour
Only IRI tracks real-time out-of-home consumption, usage, purchase occasions and attitudes linked to other consumer information.

"They (IRI) are so stepping up to the task of helping us understand not just what’s happening in store with our customers but (also) online."


What our clients are saying...
How can we help you supercharge growth and profitability?

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