Conoce a los expertos de IRI

Jesús Sastre

Solutions and Innovations (SI)

Focus and Expertise:

  • Marketing mix and Marketing ROI (price, promo and media evaluation)
  • Predictive analytics (forecasting)
  • Project management

Dr Constantinos Kotopoulos

ACE Managing Director, Solutions and Innovation

Focus and Expertise:

  • Marketing Mix and Marketing ROI  (price, promo and media evaluation)
  • Marketing Budget Optimisation
  • Predictive Analytics (demand forecasting) 
  • Assortment and Portfolio Rationalisation
  • Store Level Merchandise (retail oriented analytics)
  • Basket / Loyalty Card / Product Affinity Analysis and Trip Missions
  • Consumer Centric Analytics (propensity modelling, clustering, segmentation, campaign management)

Roberto Bandera

Senior Vice President
Solutions and Innovation Europe

Focus and Expertise:

  • Market Data & Research Analysis
  • Retail In-store Execution
  • Retailers and Manufacturers Joint Business Planning
  • Big Data Solutions

Olly Abotorabi

Senior Regional Insight Manager

Focus and Expertise:

  • Regional market analysis
  • Snack industry insights