IRI is proud to be recognized in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalization landscape.



Vendor Landscape: Retail Planning Systems 2017

Forrester’s “Vendor Landscape: Retail Planning Systems 2017” report lists the IRI Retail Analytics Suite among the planning solutions for retailers to consider in their applications road maps.

With new competitors, newly empowered consumers and an increasing range of merchandise, retailers need technology solutions to develop consistent sourcing, supply chain, intelligent retail planning, merchandising, campaigns, planning assortments and marketing plans. Forrester Research shows these activities are becoming more integrated and advises companies to invest in accelerated planning and execution to anticipate changing demand patterns and delight customers.

Market Guide for Advanced Analytics Service Providers for Marketing

According to Gartner, “Marketers rank analytics as one of the top three capabilities for supporting marketing goals. Just as dependence on data accelerates, so does marketers' expectations of it.” Marketing leaders need support when it comes to navigating the volume and complexity of real-time data and insights activation. They may want to outsource this to providers with advanced analytic skills and technology who understand the trends shaping today’s marketing analytics category to help execute against data-driven marketing programs.

Gartner considers the following capabilities essential for providers in this market:

- Marketing focus

- Advanced analytics expertise

- Enterprise client base

- Service-led delivery

We believe this is why IRI has been acknowledged as a representative vendor in Gartner’s Market Guide for Advanced Analytic Service Providers for Marketing.

Read the report and learn more about IRI’s proprietary technology, key differentiators and representative clients.
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