Measure what's happening in the marketplace.

Having POS information is vital in being able to analyse sales trends, manage assortment and understand the impact of campaigns.
Our Market Measurement solutions provide comprehensive information - not only in how your brands and products are performing, but how they are evolving through various channels, categories, markets and segments.

Track data for all key retail channels.
Find out what's happening in major channels such as Grocery, Liquor, Pharmaceutical and Convenience. 
Uncover trends and unlock high growth sectors.
Determine trends and growth segments by integrating mutiple data sources into a single user interface. Optimise your 4P's on various categories utilisin real-time data across local and international markets
Enable more informed decisions and more collaborative partnerships.
Enable more informed and  timely decisions with data driven coversations regarding product selection, placement, pricing and promotions with manufacturers and retailers.

How we're different

More complete insights
Our market measurement solutions bring together information from multiple data sources to answer specific business processes and issues. This streamlines the path from analysis to insight to action.
Complete and Accurate Market Information.
Our tracking service of sales data help manufacturers, distributors and financial analysts to acquire industry insights and enables more informed decisions. Having access to detail and granularity by category, geography, measurement and period, clients have the tools to develop marketing and sales strategies focussed on performance, distribution and performance.
"IRI has demonstrated their value and expertise to transform our point-of-sale information into actionable business insights for our partners. We are encouraged by the results being achieved from this program, not only within our organization, but also within our manufacturer partners’."

Costco US

What our clients are saying...
IRI Global Executive Market Reviews (IRI GEMs)

IRI Global Executive Market Reviews (IRI GEMs)

Understand growth opportunities beyond your borders with IRI GEMs.
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How can we help you supercharge growth and profitability?

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