Insights through Basket Analytics and Consumer and Shopper Profiling. Know your consumers like never before.
What are they buying? Where do they shop? When are they consuming products? Our Insights solutions tells you this and more, including their on-the-go and in-the-moment needs.
Embed relevant and immediate consumer and shopper insights into all of your key business decisions.    
Our solutions synthesise hundreds of product, household and trip attributes and distill them down to the most meaningful views. Whether looking at how low-income shoppers buy snacks on food shopping trips or evaluating seasonal and geographic differences for an allergy remedy, you get direct and immediate insights.
Understand consumers' in-the-moment shopping, consumption and usage behaviours.
Through a mobile app, you can profile shoppers and their purchase, consumption, usage occasions and locations, and increase coverage across hard-to-reach channels and demographics. This means that they have to rely less on memory, and that their point-of-purchase and in-the-moment behaviour gets accurately captured, providing rich context for their purchase decisions.

How we're different

Unique tracking of on-the-go behaviour
Only IRI tracks real-time out-of-home consumption, usage, purchase occasions and attitudes linked to other consumer information.

  "They (IRI) are so stepping up to the task of helping us understand not just what’s happening in store with our customers but (also) online."


What our clients are saying...
How can we help you supercharge growth and profitability?

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