Innovate for customer success.
Innovation is a risky yet unavoidable part of doing business. IRI's Innovation solutions can help you identify what you need to do to have the highest chance of success.
Our  approach is based on a combination of shopper behavior, attitude, usage and point-of-sales data. 
 Uncover  potential new 'white space' opportunities. 
 Industry-leading innovation solutions portfolio.
This includes Category Partioning or Assortment Optimization, and post launch assessment which leverage Shopper Data and Point of Sale data respectively to determine most important product attributes and potential white space or expansion opportunities in the category. 
 To drive new product success, these attributes should be visible in the new product.
Also Hendry enables quick and accurate evaluation that sizes the power of innovative ideas early in the process to reduce risk, increase success and avoid expensive failure.

How we're different

The industry's most validated approach
Hendry is the industry’s most validated approach to create a predictive model of the market. It estimates the impact of updating strategies for your existing brands and identifying potential high-growth innovation opportunities.
Data-based, integrated process
We combine data and insights into a fully integrated service that supports the entire new product innovation process. This includes white space identification using Hendry market structures and simulations and new product concept testing through post launch assessment with our enhanced control store testing service.
Based on real behaviour
Our Innovation solutions are based on our comprehensive understanding of actual shopper behavior. This is integrated into the service, which supports the entire new product innovation process and minimizes product launch risks to our clients.
"The consumer panel data and services from IRI help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products." 

ACH Food Companies

What our clients are saying...
How can we help you supercharge growth and profitability?

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