Insights through Basket and Shopper Analytics. Know your consumers like never before.
What are they buying? When are they purchasing and how frequently? Our Insights solutions tell you this and more.
Embed relevant and immediate basket and shopper insights into all of your key business decisions.    
Our solutions synthesize hundreds of product, and trip attributes and distil them down to the most meaningful views. Whether identifying which promotion is most successful in attracting new buyers to the category, increasing consumption or driving basket size to providing different shoppers with their preferred product ranges. 

How we're different

Unique ability to deliver Insight
Only IRI is able to combine Basket and Shopper insights with scan data and advanced analytics modelling.
Broad and deep consumer and shopper expertise
Our market-leading consumer and shopper intelligence solutions include world-leading experts that holistically addresses business questions.

  "They (IRI) are so stepping up to the task of helping us understand not just what’s happening in store with our customers but (also) online."


What our clients are saying...
How can we help you supercharge growth and profitability?

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